
X Hoppers Showcases AI-Powered Retail Innovations at NRF 2025
Introduction: A Game-Changer in Retail Technology
X Hoppers, a trailblazer in AI-powered retail communication, concluded its participation at NRF 2025: Retail’s Big Show with tremendous success. Held from January 12-14 at the Jacob K. Javits Convention Center in New York City, the event spotlighted X-Hoppers’ transformative impact on the retail industry. With a focus on combating shrinkage, empowering frontline teams, and elevating customer experiences, X-Hoppers attracted attention from top global retail leaders.
“Our mission is to solve real problems while keeping people at the center of every solution,” said Ian Rowan, CEO of X-Hoppers. “With X-Hoppers, we’re helping stores run smarter, stay safer, and build customer loyalty.”
Revolutionizing Retail with AI-Driven Solutions
X Hoppers demonstrated a comprehensive suite of advanced technologies designed to optimize retail operations and adapt to the evolving needs of the industry. From reducing losses to enhancing employee productivity, these tools address some of the most pressing challenges in the retail sector.
Key Technologies Unveiled
- AIVA: AI Video Alerts
One of the standout innovations was X Hoppers’ AIVA (AI Video Alerts) technology. By seamlessly integrating with CCTV systems, AIVA uses advanced AI algorithms to detect theft behaviors and identify customer assistance opportunities in real-time. This proactive approach helps staff respond swiftly, resulting in a 60% reduction in shrinkage and creating a safer shopping environment for both employees and customers. - Real-Time Communication Tools
X Hoppers introduced hands-free wireless headsets and smart call points, enabling staff to communicate efficiently and complete tasks seamlessly. These tools not only improve operational efficiency but also boost employee confidence and teamwork. - AI-Driven Analytics
The company showcased its powerful analytics platform, which identifies theft hotspots, knowledge gaps, and frequently asked customer questions. By providing actionable insights, these analytics empower retailers to make data-driven decisions at both the store and team levels. - Streamlined Onboarding and Training
X Hoppers’ onboarding system includes microlearning modules, knowledge-on-demand tools, and real-time performance insights. These features help new employees and lone workers adapt quickly, enhancing overall productivity and team morale. - AI Voice Bots
The unveiling of X Hoppers’ AI voice bots was another highlight. Designed to handle routine customer queries and task requests, these bots allow retail associates to focus on complex, high-value interactions, improving customer satisfaction and operational efficiency.

Addressing the Challenges of Modern Retail
Despite the rapid rise of e-commerce, physical stores remain a cornerstone of the retail industry, accounting for 85% of U.S. sales in 2024 (Capital One Shopping). However, today’s consumers demand immersive, tech-driven shopping experiences that blend human interaction with advanced technology.
X-Hoppers’ solutions cater to these needs by fostering smarter, more responsive in-store environments. By enhancing operational efficiency and customer engagement, the company is helping retailers meet the demands of modern shoppers while maintaining a competitive edge.
Real-World Impact: Customer Success Stories
The real-world benefits of X-Hoppers’ technology were highlighted by Fiona Malone, Store Director at Tenby Stores in the U.K.:
“The implementation of X-Hoppers in our stores has significantly reduced shrinkage and improved team morale. It’s transformed our approach to both operations and customer care, creating a more confident environment for both staff and customers.”
The Future of Retail: X-Hoppers’ Vision
X-Hoppers’ participation at NRF 2025 marks a pivotal moment in the company’s journey. Building on the success of this showcase, the company plans to expand its presence across North America and Europe throughout 2025.
“Our vision is to redefine retail by providing innovative tools that enhance both operational efficiency and customer satisfaction,” said Ian Rowan. “As the retail landscape evolves, we are committed to helping stores navigate challenges and seize opportunities with confidence.”
About X-Hoppers
X-Hoppers is a comprehensive retail communication platform designed to enhance in-store operations and customer experiences. The company’s AI-powered technology integrates wireless headsets, gesture recognition, and real-time communication tools within a unified platform. Launched in the U.K., U.S., and France in 2024, X-Hoppers plans to expand across Europe in 2025. Powered by Wildix, a leader in Unified Communications as a Service (UCaaS), X-Hoppers boasts over 250 integrations, enabling retail teams to collaborate seamlessly, detect and prevent theft, and deliver personalized service that improves efficiency and builds customer loyalty.
Read more: X Hoppers Unveils Groundbreaking AI-Powered Retail Communication at NRF 2025