
Culture Genesis and VTAGZ by Mammoth Partner to Revolutionize Retail Marketing with Creator-Driven Campaigns
Culture Genesis, the largest digital video network for underrepresented creators and publishers, has announced a groundbreaking strategic partnership with VTAGZ by Mammoth. VTAGZ, a direct-to-retail SaaS platform, enables brands to capture first-party data and drive in-store purchases through SMS-based cashback campaigns. This platform not only provides detailed attribution but also facilitates direct consumer engagement, making it a powerful tool for retail brands aiming to optimize their marketing efforts. Under this new agreement, Culture Genesis will assume executive management of VTAGZ’s operations, marking a pivotal step in redefining retail marketing strategies.
Bridging the Gap Between Creator Content and Retail Sales
The partnership introduces a comprehensive full-funnel marketing solution that marries Culture Genesis’ expertise in top-of-funnel creator marketing with VTAGZ’s lower-funnel retail attribution technology. This collaboration empowers marketers to track the direct impact of creator-driven campaigns on in-store purchases while building valuable, long-lasting customer relationships.
“By combining Culture Genesis’ creator network with our attribution technology, we’re giving brands unprecedented visibility into how creator content drives in-store sales,” said Solène Schwartz, COO and Co-Founder of Mammoth Media. “Finally, brands can track the complete consumer journey—from initial exposure to creator content to in-store purchases—and access valuable shopper data, including phone numbers, basket analysis, and shopping patterns.”
A Win-Win for Retail Brands and Creators
This strategic alignment opens the door for retail brands to leverage Culture Genesis’ diverse creator network in new and innovative ways. With this partnership, brands can create engaging campaigns that not only drive brand awareness but also lead to measurable retail purchases. The integration of VTAGZ technology enables brands to launch SMS-based cashback and sweepstakes campaigns without the need for a dedicated mobile app, offering a seamless and accessible solution for customer engagement.
VTAGZ has already proven its effectiveness, working with brands like Liquid Death to capture customer data and drive measurable retail sales. The platform’s ability to attribute real-world purchases to specific marketing efforts fills a critical gap in understanding how digital campaigns impact physical retail performance.
Expanding Culture Genesis’ Capabilities
“Our partnership with VTAGZ marks a significant expansion of Culture Genesis’ capabilities in helping brands connect with and understand their customers,” said Shaun Newsum, CTO and Co-Founder of Culture Genesis. “By combining our extensive creator network with VTAGZ’s retail technology, we can now offer brands transaction-level insights into how creator-driven campaigns translate to real-world sales.”
With over 95% of its inventory being diverse-owned, Culture Genesis has positioned itself as a leader in amplifying underrepresented voices in the digital space. This partnership allows the company to extend its impact by enabling creators to play a pivotal role in retail sales strategies.

Driving Innovation in Retail Marketing
The collaboration aims to redefine how retail brands engage with their target audiences, particularly Gen Z and Millennials. By integrating creator marketing with VTAGZ’s attribution capabilities, the partnership provides brands with an end-to-end solution that tracks the consumer journey from content engagement to point-of-sale transactions.
“We’re combining cutting-edge attribution technology with the creative power of diverse voices to help brands achieve meaningful results,” said Schwartz.
In addition to its ability to capture first-party data, VTAGZ’s technology enables brands to gain insights into shopper behavior, helping them refine their marketing strategies. This focus on data-driven decision-making ensures that campaigns resonate with consumers and drive measurable outcomes.
Supporting Retailers in the Digital Era
As retailers face mounting pressure to deliver personalized and effective marketing strategies, the Culture Genesis and VTAGZ partnership offers a lifeline. By empowering brands with tools to understand their customers and track the effectiveness of their campaigns, the collaboration addresses one of the most significant challenges in retail marketing today: attribution.
Retailers can now confidently invest in creator-driven campaigns, knowing that they have the tools to measure success and refine their approaches. This data-driven approach to marketing not only enhances ROI but also builds stronger connections between brands and their customers.
The Road Ahead
Looking forward, the partnership will continue to explore innovative ways to drive retail success through creator-driven campaigns and advanced attribution technology. With backing from major investors like Greylock Partners and Science Inc., VTAGZ is well-positioned to scale its impact across the retail industry.
About VTAGZ by Mammoth
VTAGZ by Mammoth is a direct-to-retail SaaS platform designed to provide valuable insights and consumer connections. Based in Los Angeles, VTAGZ empowers brands to optimize their marketing strategies through granular attribution, first-party data collection, and direct consumer engagement. The company’s innovative approach has already attracted prominent brands and industry leaders.
About Culture Genesis
Culture Genesis is the largest digital video network for underrepresented creators and publishers, offering advertisers access to diverse-owned inventory that reaches Gen Z and Millennial audiences at scale. With a robust portfolio of owned and operated properties, Culture Genesis has become a trusted partner for brands looking to connect authentically with diverse audiences.
Read more: Culture Genesis Partners with VTAGZ by Mammoth to Revolutionize Retail Marketing Technology