Amazon Kicks Off Its Biggest Prime Day Ever: 4 Days of Unmatched Deals, Top Brands, and Smart Shopping Tools
Amazon has officially announced its most expansive Prime Day yet—an extended four-day shopping event beginning July 8 at 12:01 a.m. PDT. Designed exclusively for Prime members, this year’s event will deliver millions of deals across more than 35 categories, featuring top global brands, limited-time drops, and first-time cash-back rewards for younger shoppers.
Massive Savings Across Popular Categories
From tech gadgets and fashion to household essentials and travel gear, Prime members can enjoy:
- Up to 50% off select Amazon Devices including Echo, Kindle, Ring, Fire TV, Blink, and Fire Tablets
- Major markdowns on apparel, beauty, and home—from Levi’s, ELEMIS, Shark, Dyson, YETI, and more
- Trending favorites on social media like medicube skincare, CIDER apparel, and SOJOS sunglasses
- Summer must-haves, including sandals starting at $5 and travel essentials at up to 35% off
Back-to-School and Campus Essentials
Amazon is also targeting families and students gearing up for the school year with:
- School supplies and dorm décor deals organized by price point
- Up to 40% off Samsung Chromebooks, ASUS laptops, and Samsung tablets
- Back-to-school styles starting at just $3, with JanSport backpacks and sandals from $5
- Exclusive savings for Prime for Young Adults, including up to 10% cash back on Prime Day purchases and a six-month $0 trial membership for ages 18–24
Daily Deal Drops & Category Highlights
Each day of Prime Day will feature “Today’s Big Deals,” limited-time offers focused on specific themes like Summer Savings and Premium Deals. Shoppers can find new deals as often as every five minutes, with brands like Ninja, Sony, Too Faced, and Urban Decay participating.
Highlighted discounts include:
- Up to 50% off: Echo Buds, eero mesh systems, Levi’s, Shark vacuums, Crocs, Steve Madden, and select licensed NFL/NBA/NHL gear
- Up to 45% off: Dyson air purifiers and floorcare
- Up to 40% off: TVs from Samsung and Sony, Philips Sonicare, Anker electronics, Bissell cleaning tools, and top cosmetics
- Up to 35% off: Korean beauty (Anua, medicube, COSRX), Greenworks lawn tools
- Up to 30% off: Baby gear, premium skincare, popular toys (Barbie, Hasbro), and fragrances
- Up to 25% off: Sunglasses (Ray-Ban, Oakley), travel essentials (Away), and gourmet coffee
- Up to 20% off: Men’s grooming, sunscreen, Pampers, and luxury preloved items from Rebag and What Goes Around Comes Around
Support Small Businesses
More than 60% of Amazon’s sales come from independent sellers. During Prime Day, shoppers can support small and diverse-owned businesses with deals like:
- 30% off BeautyStat and Sweet July
- 24% off THE FRONTAL QUEEN
- 20% off Donna’s Recipe and The Lip Bar
Look for the Small Business Badge or visit amazon.com/primedaysmallbusiness to shop directly.
Exclusive Member Perks Beyond Shopping
Prime members will enjoy added benefits across Amazon’s services:
- Amazon Fresh & Whole Foods: $20 off $75+ in-store purchases and 10% off sale items
- One Medical: $30 off the first year of membership (just $69 annually for Prime members)
- Prime Visa: Earn 10%+ back on select deals and 7% back with No-Rush Delivery during Prime Day
- Grubhub+: Use code “PRIME50” for 50% off an order of $25 or more
- Buy with Prime: Save up to 40% on products from participating brands like Steve Madden and Wyze
- Amazon Music: Extra 20% off music merch on top of Prime Day discounts
- Prime Gaming: Free games like Marvel’s Midnight Suns and discounts on Amazon Luna gear
- Amazon Travel Deals: Up to 30% off Avis rentals, 20% off Amtrak, discounts from Myrtle Beach and Michigan tourism, and $1,200 off Carnival Cruises
Navigate Prime Day with Smart Tools
Amazon’s AI-powered tools help members shop smarter:
- Alexa+ offers personalized deal alerts and reminders
- Rufus, Amazon’s AI shopping assistant, gives real-time deal suggestions
- AI-Powered Shopping Guides allow side-by-side product comparisons
- “Buy Again” feature flags recurring purchases when they go on sale
