Celebrating 14 stores and over 900,000 members, GO WHOLESALE unveils a four-pillar strategy to strengthen its wholesale ecosystem
GO WHOLESALE marks its third anniversary with 14 stores nationwide, over 900,000 members, and a new four-pillar strategy to strengthen its position as Thailand’s leading food solution hub for business operators.
GO WHOLESALE, operated by Central Food Wholesale Ltd. under Central Retail Food, is celebrating three years of growth with more than 900,000 members, 14 stores nationwide, and over 100,000 square meters of total sales floor space. Entering its fourth year, the company is accelerating its vision of creating an integrated “Wholesale Ecosystem” that connects quality products, professional services, technology, and business partners to support Thailand’s wholesale food industry.
Mr. Ricardo Boarotto, Chief Executive Officer of Central Food Wholesale, said the company has focused on understanding the needs of business operators, particularly HoReCa businesses (hotels, restaurants, and catering) and Shohuay traditional grocery stores. By helping customers manage costs, maintain ingredient quality, and improve inventory management, GO WHOLESALE aims to become a trusted business partner rather than simply a product distributor.
A major competitive advantage is its positioning as a “Fresh Food Destination & Professional Solutions” provider. Its services include live seafood selections, premium meat and dry-aging services, and GO Expert Solution, which offers customized meat and fish cutting to help professional kitchens save preparation time, reduce waste, and control costs. The company also invests in workforce development through partnerships with institutions such as Kasetsart University and participation in international competitions, including The Ultimate Butcher Challenge.
Its commitment to fresh food quality has delivered strong category growth, particularly in salmon, where increased sales have positioned GO WHOLESALE among Thailand’s top five distributors.
Four Strategic Pillars for Year Four
To accelerate its wholesale ecosystem, GO WHOLESALE has introduced four key strategies:
- Deep Operator Understanding: Developing tailored products and services based on the specific needs of restaurants, hotels, catering businesses, and traditional grocery stores. This includes helping restaurants manage ingredient costs per dish and supporting retailers with inventory planning and stock replenishment.
- Beyond Transaction Experience: Strengthening omnichannel shopping through physical stores, the GO WHOLESALE app, and gowholesale.store. The company is developing its Digital Ordering Ecosystem, live commerce, culinary workshops, and live cooking demonstrations to improve convenience and provide practical business inspiration.
- Partnership-Driven Growth: Expanding collaboration with manufacturers, suppliers, food industry partners, farmers, and SMEs. These partnerships aim to improve product quality, create marketing opportunities, strengthen supplier relationships, and support business operators through personalized sales assistance.
- Segmented Value Marketing: Introducing targeted campaigns that deliver value to different customer groups rather than relying solely on general discounts. Key initiatives include “HoReCa GO More,” offering discounts of up to 50% through 26 partner brands; “Shohuay GO Plus,” supporting traditional grocery retailers; and “GO Sticker Promotion – Stick & Save, Discount Your Way!,” allowing customers to choose discounted products according to their inventory needs.
Supporting Business Partners and Local Communities
GO WHOLESALE has established a network of more than 1,100 suppliers and business partners, including local farmers and consumer goods manufacturers, while creating employment opportunities for over 2,800 employees. Its sustainability initiatives include donating more than 210 metric tons of surplus food, providing over 900,000 meals, and supporting more than 300 SME suppliers.
Through its “Community Market for Local People” initiative, the company also provides free selling spaces for SME and OTOP vendors across its stores, helping local businesses access customers and generate additional income.
Third Anniversary Campaign: GO Make You Smile
To thank customers and business operators, GO WHOLESALE is running its “GO Make You Smile – Smiles with Every Purchase” campaign through November 24, 2026. Featuring three promotional experiences, the campaign offers weekly special prices, The1 point redemption, and exclusive Facebook Live deals on November 6 and 20.
Customers can also earn one stamp for every THB2,000 spent and redeem rewards worth up to THB5,535. Additionally, the top five spenders will receive AURORA gold gift vouchers worth THB50,000 each, while customers ranked sixth to tenth will receive Centara gift vouchers worth THB10,000 each, with total prizes valued at THB300,000.
As GO WHOLESALE enters its fourth year, the company will continue investing in product quality, technology, innovation, and employee expertise across online and offline channels. Its long-term ambition is to strengthen Thailand’s food wholesale ecosystem while helping business operators improve competitiveness, access new opportunities, and achieve sustainable growth.
