Okay Launches Eco-Friendly Neighbourhood Supermarket in Voroux-lez-Liers
Okay has expanded its supermarket network with the opening of a new sustainable neighbourhood supermarket in Voroux-lez-Liers, Belgium. The 158th Okay store combines fresh food, convenient shopping, competitive prices and environmentally friendly construction, offering customers an accessible grocery shopping experience, including Sunday morning opening hours.
New Okay Supermarket Opens in Voroux-lez-Liers
Okay, part of Colruyt Group, officially opened its newest neighbourhood supermarket in Voroux-lez-Liers on Friday, November 13. Located on Route Provinciale, the new store is designed to provide local residents with a convenient destination for everyday grocery shopping.
Covering approximately 600 square metres, the supermarket offers a broad selection of food products and daily essentials in a modern and welcoming retail environment. Customers can shop for fresh ingredients, prepared meals, bakery products and household essentials under one roof.
The store also introduces convenient Sunday morning shopping, operating from 8:00 a.m. to 12:30 p.m., allowing customers to purchase groceries and fresh breakfast items throughout the weekend.
Store manager Cedric Falise and his team of seven employees are welcoming customers to the new location. The opening marks another step in Okay’s efforts to strengthen its neighbourhood retail presence and provide accessible shopping options for local communities.
Fresh Food and Everyday Shopping Convenience
The new Okay Voroux-lez-Liers supermarket features a modern store layout designed to make grocery shopping easier and more enjoyable. Its product assortment includes fresh meat, fish, vegetarian alternatives, prepared meals, meal salads, newspapers, magazines, gift baskets and other everyday essentials.
Fresh food remains one of the key attractions of the Okay supermarket format. The dedicated freshmart section features spacious aisles and glass walls, creating a bright and comfortable shopping environment. Customers can explore a wide selection of fresh fruit and vegetables, with deliveries arriving daily to maintain product freshness and quality.
The supermarket also features a refrigerated tapas display located just outside the freshmart section, offering customers convenient options for preparing aperitifs and entertaining at home.
Bakery products are another important part of the store’s fresh food offering. Fresh bread is delivered daily, while employees bake bread, pastries and premium bread rolls several times throughout the day. This ensures shoppers have access to freshly baked products from 8:00 a.m., including on Sundays.
The bakery area has also been designed with ergonomics in mind, making it practical for both employees and customers. Additionally, the frozen food section features glass-lidded chest freezers, helping shoppers quickly locate their preferred products.
Competitive Prices, Promotions and Discounts
Alongside convenience and product freshness, affordability is a central element of Okay’s retail strategy. The new Voroux-lez-Liers supermarket follows the same pricing approach as other Okay stores, focusing on competitive everyday prices and attractive promotional offers.
Customers can benefit from discounts on frequently purchased grocery products and everyday essentials, helping households manage their shopping budgets while accessing a wide range of products.
The combination of fresh food, convenient store facilities and competitive pricing positions the new supermarket as a practical shopping destination for residents in the surrounding area.
Sustainable Supermarket Construction Reduces Environmental Impact
Environmental responsibility is a major consideration in the development of the new Okay Voroux-lez-Liers supermarket. In line with Colruyt Group’s broader sustainability ambitions, the store has been constructed using sustainable building techniques and materials to minimise its environmental footprint.
One of the most notable features is its energy-efficient refrigeration system. According to store manager Cedric Falise, the supermarket does not use gas or heating oil for its operations.
Instead, its environmentally friendly refrigeration installation produces approximately 90% fewer CO₂ emissions than conventional systems. The heat generated by the refrigeration equipment is recovered and reused to heat the supermarket, reducing the need for additional energy.
The building’s ventilation system also incorporates heat recovery technology, recovering approximately 75% of the heat to improve energy efficiency.
These measures demonstrate Okay’s continued focus on integrating sustainable technologies into its supermarket network while creating comfortable shopping environments.
Convenient Accessibility and Electric Vehicle Charging
The new Okay supermarket is situated on Route Provinciale 78, providing convenient access from the main roads in the surrounding area.
To accommodate customers travelling by car, the store features a spacious parking area with 44 parking spaces. Four electric vehicle charging stations are also available, supporting customers who use electric cars.
Cyclists are equally catered for through dedicated bicycle parking facilities, including designated spaces for cargo bikes. These facilities help make the supermarket accessible to customers using different modes of transportation.
Festive Opening Celebrations on November 13 and 14
To celebrate the launch of its 158th store, Okay organised two days of opening festivities on November 13 and 14. Customers visiting the new Voroux-lez-Liers supermarket can enjoy food trucks, product tastings and special opening discounts.
The celebrations provide an opportunity for local residents to explore the new store, discover its product assortment and experience its fresh food and convenient shopping facilities.
With its focus on sustainability, fresh products, affordability and neighbourhood convenience, Okay Voroux-lez-Liers strengthens Colruyt Group’s retail presence while bringing a modern supermarket experience closer to the local community.
