More Nutrition Protein Bars Launch at The Vitamin Shoppe
The German nutrition brand brings its popular high-protein snack bars to U.S. consumers through an exclusive retail partnership, introducing four indulgent flavors.
More Nutrition, a leading better-for-you nutrition brand owned by The Quality Group GmbH (TQG), is expanding its presence in the United States with the retail launch of its Protein Satisbites at The Vitamin Shoppe. The products are now available through the specialty health and wellness retailer, which operates more than 635 stores across the country. The partnership marks an important step in making More Nutrition’s European-inspired approach to convenient, flavorful nutrition accessible to American consumers.
Founded in Germany in 2017, More Nutrition was established with a mission to make healthier food choices more enjoyable without compromising on taste. The brand follows its signature Smart Swap philosophy, encouraging consumers to replace traditional snacks and beverages with nutritious alternatives that offer satisfying flavors and functional benefits. Through this approach, More Nutrition aims to make balanced eating easier to incorporate into everyday lifestyles.
The company has experienced significant growth in Europe, reporting revenue growth of more than 40% to €850 million in the first half of 2026. Following its successful expansion across European markets, More Nutrition entered the U.S. market in August 2026. Its partnership with The Vitamin Shoppe represents its first major U.S. retail rollout, with Protein Satisbites serving as the brand’s flagship product for American consumers.
More Nutrition Introduces Protein Satisbites in Four Flavors
Designed for consumers seeking convenient, high-protein snacks without sacrificing indulgent taste, More Nutrition’s Protein Satisbites feature a distinctive two-piece format. Each serving combines a crisp chocolate coating, crunchy inclusions, soft dough, and a smooth, creamy center to deliver a layered snacking experience.
Depending on the flavor, the protein bars provide 14 to 16 grams of protein per serving while containing 200 calories or fewer. The combination of protein content, convenient packaging, and dessert-inspired flavors makes Protein Satisbites an appealing option for consumers looking for satisfying snacks throughout the day.
The product range launches in four distinctive flavors:
- White Chocolate Hazelnut: A creamy white chocolate-inspired option complemented by hazelnut flavor.
- Dark Chocolate Caramel Brownie: A rich combination of dark chocolate, caramel, and brownie-inspired indulgence.
- Milk Chocolate Coconut: A flavorful blend of smooth milk chocolate and coconut.
- White Chocolate Strawberry: A sweet combination of white chocolate and strawberry flavors.
By combining indulgent taste with protein-focused nutrition, More Nutrition aims to offer consumers an alternative to conventional snack bars while supporting their everyday nutrition goals.
The Vitamin Shoppe Partnership Supports U.S. Market Expansion
The Vitamin Shoppe will serve as More Nutrition’s first U.S. retail partner, providing the brand with access to an established network of health and wellness shoppers. The retailer’s extensive product assortment and nationwide store presence create an opportunity to introduce Protein Satisbites to consumers interested in convenient protein snacks and functional nutrition products.
Mary-Jo Slipek, Chief Commercial Officer at The Quality Group, highlighted the importance of the partnership as More Nutrition begins its U.S. retail expansion. She explained that working with The Vitamin Shoppe represents a significant milestone in the company’s efforts to make its products more accessible through trusted retail partners.
Slipek also emphasized that Protein Satisbites reflect the brand’s Smart Swap philosophy by combining enjoyable flavors, satisfying textures, and a more nutrition-focused approach to everyday snacking.
Los Angeles Activations to Celebrate the Retail Launch
To build awareness around its U.S. retail debut, More Nutrition is planning a series of consumer-focused marketing activations across Los Angeles. Beginning November 20, 2026, the brand will distribute product samples at selected fitness locations and popular community destinations, giving consumers an opportunity to experience Protein Satisbites firsthand.
A custom-branded Bronco will also travel through key Los Angeles neighborhoods, offering complimentary samples and exclusive retail coupons. The campaign will be supported by high-visibility outdoor advertising, including billboards across the city.
Additionally, More Nutrition will host a dedicated store takeover at The Vitamin Shoppe location at 101 N Fairfax Avenue in Los Angeles on November 21, 2026. The activation is designed to connect directly with local consumers and introduce them to the brand’s products and nutritional philosophy.
Growing Demand for Convenient Protein Snacks
The partnership reflects continued interest in convenient, great-tasting protein products among consumers focused on health, fitness, and active lifestyles. According to Jack Gayton, Senior Vice President of Merchandising at The Vitamin Shoppe, demand for on-the-go nutrition products continues to grow as shoppers seek options that align with their wellness goals.
Gayton noted that The Vitamin Shoppe offers a broad selection of protein bars and functional snacks to meet evolving consumer preferences. He also highlighted the retailer’s excitement about serving as the exclusive U.S. retail partner for More Nutrition’s Protein Satisbites launch.
The addition brings a distinctive protein-snacking option to the retailer’s assortment, combining quality ingredients, indulgent flavors, and portable convenience.
Through its collaboration with The Vitamin Shoppe, More Nutrition is taking another important step toward establishing its brand in the competitive U.S. nutrition market. By bringing its European-developed products
About More Nutrition
Since 2017, More Nutrition has stood for a new generation of smarter nutrition. With a broad selection of reduced-sugar and reduced-calorie, high-protein and high-fiber foods, as well as premium supplements for health, wellness and beauty, MORE helps consumers achieve a healthy body they feel comfortable in – sustainably and without sacrifice. Maximum quality, full flavor and easy integration into everyday life – More Nutrition makes Better-For-You nutrition simple and enjoyable.
About The Vitamin Shoppe®
The Vitamin Shoppe® is an omnichannel specialty retailer and wellness lifestyle company with the mission to provide customers with the most trusted products, guidance, and services that support health and performance in every stage of life. Founded in 1977 and headquartered in Secaucus, New Jersey, The Vitamin Shoppe today is an innovation-focused destination for first-to-market brands and breakthrough products, offering a comprehensive assortment of vitamins, supplements, sports nutrition, and on-the-go functional foods and beverages. Beyond hundreds of national brands, its offering includes the proprietary brands The Vitamin Shoppe®, Vthrive The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, plnt®, ProBioCare®, and True Athlete®
