1 United Supermarkets Partners with TCC Global to Support Shoppers’ Wellness Goals with New Year Loyalty Program

1 United Supermarkets Relaunches “28-Day Challenge” to Inspire Shoppers on Their Wellness Journey

United Supermarkets is kicking off 2025 by bringing back its popular “28-Day Challenge” campaign across its United Supermarkets, Albertsons Market, Market Street, and Amigos banners starting January 1. First introduced in January 2024, the initiative is designed to motivate and guide customers toward achievable wellness goals through an engaging, interactive program. Developed in collaboration with TCC Global, a leading provider of loyalty program solutions, the campaign integrates seamlessly with customers’ Rewards! loyalty accounts to deliver a personalized and supportive wellness experience.

Building on Success

The success of the inaugural 28-Day Challenge in 2024 set the stage for its return. According to Tony Crumpton, Chief Marketing Officer at United Supermarkets, the feedback from last year’s participants was overwhelmingly positive.

“Most of us start the new year with a fresh set of goals for our lives, and the 28-Day Challenge was created to help our guests make meaningful progress on their journey to health,” Crumpton said. “We had great feedback from a successful campaign in 2024, so the new 28-Day Challenge is even better and has the potential to be even more impactful.”

This year, the campaign introduces enhanced features and activities aimed at making wellness both accessible and enjoyable for all participants.

A Holistic Approach to Wellness

The 28-Day Challenge is built around a series of interactive activities and educational resources crafted to support customers in achieving their health and wellness goals. Registered dietitians have meticulously designed the program to cover key areas such as fitness tracking, mindful eating, and overall nutritional improvement.

Participants earn entries into the grand prize drawing of $500 by completing various challenges, games, and actions linked to their Rewards! accounts. In addition to the chance to win, customers gain access to a wide range of supportive content, including articles, quizzes, and dietitian-created videos. These resources provide insights into healthier habits, introduce new products, and inspire creativity in the kitchen with fresh recipes.

The program’s focus on education and practical tools ensures that participants can make lasting lifestyle changes that go beyond the 28 days.

A Partnership to Drive Change

The collaboration between United Supermarkets and TCC Global has been pivotal in shaping the campaign. TCC Global’s expertise in loyalty solutions and customer engagement played a crucial role in designing a program that resonates with shoppers and drives real behavioral change.

“Health and wellness are increasingly important marketing elements in the supermarket industry, and programs like the 28-Day Challenge reflect this trend,” said Rick Swinkels, CEO of TCC Global. “The team at TCC is honored to collaborate with United Supermarkets on such an impactful campaign that can literally change customers’ lives for the better.”

A Commitment to Community Wellness

For United Supermarkets, the 28-Day Challenge aligns with the company’s broader mission to support the communities it serves. With stores in 54 communities across Texas and New Mexico, the grocery chain has long prioritized initiatives that empower customers to make healthier choices and improve their quality of life.

As the company celebrates its 108th year of operation, its focus remains on providing exceptional service and innovative programs that set it apart in the retail landscape.

About The United Family®

United Supermarkets, LLC – d.b.a. The United Family® – is a Texas-based grocery chain with a long-standing legacy of serving local communities. Operating 99 retail grocery stores under four unique banners (United Supermarkets, Market Street, Amigos, and Albertsons Market), the company also runs 39 convenience stores under the banners United Express, Market Street Express, and Albertsons Market Express. Additional operations include R.C. Taylor Distributing, USM Manufacturing, and Llano Logistics. As a wholly-owned subsidiary of Albertsons Companies, Inc., The United Family continues to innovate and lead in the grocery retail sector.

About TCC Global

TCC Global is a multinational marketing company specializing in loyalty platforms and campaigns that reshape shopper behavior and foster long-term customer relationships. In today’s fast-paced retail environment, where consumer choice and technological innovation are ever-expanding, customer loyalty remains a vital driver of success. TCC’s solutions connect emotional resonance with transactional rewards, helping retailers like United Supermarkets deliver meaningful and memorable experiences to their customers.

The Journey Ahead

As 2025 begins, the 28-Day Challenge offers a fresh opportunity for shoppers to prioritize wellness and embrace positive changes in their lives. By leveraging the power of loyalty programs and expert guidance, United Supermarkets and TCC Global are setting a new standard for health-focused customer engagement.

Whether you’re setting personal health goals or simply looking for inspiration to start the year strong, the 28-Day Challenge is designed to meet you where you are and help you achieve lasting results.

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