RNDC Launches REDI: A State-of-the-Art Digital Accelerator for Engaging Today’s Tech-Savvy Consumers

Republic National Distributing Company (RNDC), one of the nation’s leading beverage alcohol distributors, has introduced Republic Digital (REDI), a cutting-edge digital accelerator aimed at connecting brands with tech-savvy consumers through the latest technologies and marketing strategies. Compliant with industry regulations, REDI seeks to enhance brand visibility and drive growth in the fast-evolving e-commerce landscape.

“With RNDC’s extensive reach, industry knowledge, and understanding of brand priorities and local markets, we continue to drive digital innovation within the beverage alcohol sector, streamlining the process to make it as seamless as possible,” said Nick Mehall, CEO of RNDC.

REDI provides a comprehensive end-to-end solution, lowering barriers for brands new to digital engagement and offering exclusive insights into market trends and consumer behavior. This enables strategic media buying decisions across brands and sectors. Tailored specifically for the unique three-tier system of suppliers, distributors, and retailers, REDI equips brands to succeed in the digital space.

The accelerator covers every aspect of the digital consumer journey, helping brands of all sizes increase revenue and volume. Partnering with Shopify, REDI simplifies the creation of three-tier compliant transactional websites and optimizes media buying to boost visibility. Additionally, REDI enhances brand messaging on platforms like Instacart, Uber Eats, DoorDash, and more. During a pilot program, a major wine brand saw a 400% increase in Gross Merchandise Value (GMV) by leveraging REDI’s data-driven insights and industry expertise.

“Our suppliers are underserved in the digital arena due to the complexities of the three-tier system. Traditional digital marketing strategies often don’t yield the desired results. REDI aims to bridge this gap,” said Emily Xu, SVP of eCommerce and Marketing at RNDC.

The REDI team, integrated within RNDC, brings a deep understanding of the beverage industry’s complexities and compliance requirements. As a distributor, RNDC leverages its extensive brand knowledge to develop the most effective strategies for reaching the right audiences—aged 21 and over—at the right time.

For more information on REDI’s offerings, brands can contact [email protected].

REDI Media Kit: [link]

About Republic National Distributing Company

RNDC is a leading national distributor of wine and spirits, recognized for fostering opportunities for suppliers, customers, and associates through strategic partnerships. With operations across 39 states and Washington, D.C., RNDC connects brands with target consumers on- and off-premise. With roots tracing back to before Prohibition, RNDC is transforming wine and spirits distribution within the three-tier system, from local to national and digital to direct-to-consumer (DTC). To learn more, visit www.rndc-usa.com or contact Kanchan Kinkade, Vice President, Corporate Communications, at [email protected].

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