Walmart Marketplace Boosts Growth with New Categories and Omnichannel Solutions

At the Let’s Grow! 2024 Walmart Marketplace Seller Summit, Walmart executives introduced key initiatives to enhance the seller experience. The announcements included category expansions, multichannel fulfillment solutions, and new features aimed at simplifying cross-market selling.

“Walmart is committed to advancing personalized, seamless omnichannel experiences,” said Tom Ward, Executive Vice President and Chief eCommerce Officer, Walmart U.S. “With the new categories and features introduced today, we’re enhancing the overall experience for both customers and sellers on Walmart.com.”

Walmart Marketplace, one of the fastest-growing eCommerce platforms, continues to invest in strategic solutions to drive seller success and provide customers with an expanded selection of products. Walmart’s U.S. eCommerce business has seen double-digit growth for six consecutive quarters, contributing to more than $100 billion in global eCommerce sales last year. The number of sellers on Walmart.com grew by 20% in the last fiscal year, a clear indication of Walmart’s role as a go-to marketplace for independent sellers.

New Categories: Premium Beauty, Pre-owned, and Collectibles

To expand product offerings and opportunities, Walmart introduced several new categories on its Marketplace:

  • Premium Beauty: A curated selection of brands like COSRX, T3, and Beachwaver is now available through a new online experience, complete with editorial content and custom storefronts.
  • Pre-Owned Items: Walmart launched “Resold at Walmart,” its first digital destination for pre-owned items, ranging from luxury fashion to electronics and collectibles. The initiative is aligned with Walmart’s sustainability goals and builds on the success of the refurbished electronics program, Walmart Restored.
  • Collectibles: To engage collectors, Walmart has introduced preorders for exclusive releases and waived commission fees on collectibles until Oct. 31. This includes action figures, trading cards, and sports memorabilia.

Supercenters and Omnichannel Innovations

Walmart’s omnichannel integration continues to be a powerful differentiator. The company’s expansive network of physical stores complements its digital platform, providing sellers with unmatched customer reach.

  • Walmart LocalFinds: Launching in Atlanta and Dallas this fall, this initiative connects online shoppers with local sellers, offering pickup and delivery from sellers’ physical stores.
  • Walmart Auto Care Centers: Marketplace tire sellers can now ship directly to Walmart Supercenters, where customers can get their tires installed, adding more value to the seller-customer relationship.

Fulfillment Solutions

Walmart is simplifying fulfillment with its next-gen supply chain and advanced technology:

  • Multichannel Solutions: Sellers can now use Walmart Fulfillment Services (WFS) to fulfill orders from any eCommerce site, offering competitive rates and reliable shipping.
  • Cross-Border Fulfillment: WFS now manages full-container-load shipments from Asia to its U.S. facilities.

Holiday Preparations and New Seller Solutions

Ahead of the holiday season, Walmart has rolled out several seller-focused solutions:

  • Global Seller Center: A new app offers seamless onboarding for sellers, allowing them to cross-list in multiple markets like the U.S., Mexico, and Canada.
  • Holiday Readiness: Walmart is waiving peak season storage fees through Sept. 30, encouraging sellers to stock their inventory early. Additionally, Walmart Marketplace Capital is providing cash advances of up to $5 million for qualified sellers.

“Sellers are looking for a smart path for growth,” said Manish Joneja, Senior Vice President of Walmart Marketplace and Walmart Fulfillment Services. “We’re bringing all the pieces together to offer more than just a marketplace and investing in new ways for sellers to thrive.”

For more information, contact [email protected].

About Walmart
Walmart Inc. (NYSE: WMT) is a global retailer dedicated to helping people save money and live better. With over 10,500 stores worldwide and $648 billion in revenue in fiscal year 2024, Walmart leads in sustainability, philanthropy, and employment. For more information, visit corporate.walmart.com or follow Walmart on social media platforms like Facebook, X (formerly Twitter), and LinkedIn.

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