
e.l.f. Cosmetics and Tinder Collaborate to Inspire Singles with New “Put Your e.l.f. Out There” Vault Collection
e.l.f. Cosmetics and Tinder are shaking up the dating scene with an exciting new collaboration that highlights the link between self-expression and confidence in making connections. The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection introduces innovative beauty products designed to help singles overcome first-date nerves.
The partnership seamlessly merges e.l.f.’s beauty expertise with Tinder’s platform for new possibilities. A recent study found that over 35% of singles view first dates as the perfect opportunity to try out new makeup looks, making this collaboration a natural fit for those eager to explore fresh styles.
“e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment,” said Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty. “Finding a partner like Tinder is essential for us. Our products are inspired by our community’s needs, and knowing that 80% of singles feel a pre-date routine boosts their confidence, we created this collection to help them shine.”
“Confidence is key to making new connections,” stated Melissa Hobley, Chief Marketing Officer at Tinder. “With our primary user base being 18-30 years old, teaming up with a beloved beauty brand was a no-brainer. Our collaboration aims to empower singles to embrace their pre-date excitement and nerves, ensuring they face first dates with confidence and bold self-expression.”
The Vault collection includes confidence-boosting makeup essentials, perfectly blending e.l.f.’s signature boldness with Tinder’s mission to inspire meaningful connections. The limited-edition kit promises to deliver premium products at an extraordinary value.
The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection ($45/£45) features:
- Tinder Box: Lip Trio with two nourishing lip oils and a mini lip liner in a custom tin
- All Slick No Ick: Face Primer
- Set-Uationship: Setting Mist
- Flame Changer: Makeup Bag
Additionally, the innovative It’s a Match!™ Stick Lippies provide single-use lipstick matches for easy application. These lippies ($4/£4) and the Tinder Box Lip Trio ($18/£18) will also be available separately in limited quantities.
To complement the product launch, the brands have created a humorous campaign video showcasing how a bold look can alleviate pre-date jitters, featuring TV personality and influencer Harry Jowsey navigating a dreaded first-date scenario.
These limited-edition beauty products will be available at elfcosmetics.com and e.l.fcosmetics.co.uk starting Tuesday, September 10, 2024, at 9 am PT/5 pm BST, while supplies last.
Beauty Squad members in the U.S. and U.K. will also have the chance to access Tinder Gold for just $1/£1 for the first month, offering perks like unlimited Likes and the ability to see who likes them. Eligible members can claim this deal through their Beauty Squad dashboard.
For the first time, this collaboration will also be available via DashMart, a new fulfillment platform by DoorDash, allowing for same-day delivery in select U.S. cities, including Los Angeles, Houston, Chicago, and more.
About e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) believes that anything is e.l.f.ing possible. The company disrupts norms and fosters community through positivity and accessibility. Known for delivering high-quality beauty products at accessible prices, e.l.f. Cosmetics is committed to being clean, vegan, and Fair Trade certified. Learn more at www.elfcosmetics.com.
About Tinder
Since its launch in 2012, Tinder has transformed how people meet, amassing over 630 million downloads and facilitating over 97 billion matches. The app serves approximately 50 million users per month in 190 countries and 45+ languages. In 2024, Tinder won four Effie Awards for its global brand campaign, “It Starts with a Swipe™.”
Research conducted by Censuswide on behalf of Tinder and e.l.f., with 4,001 single daters aged 18+ across the UK and U.S. from August 27 to September 2, 2024.
Beauty Squad members eligible for the Tinder Gold promotion must be 18+ and reside in the U.S. or U.K. Membership renews at full price unless canceled. Terms apply.