Kristen Wiig Showcases Her Signature Humor in Dunkin’® New Dunkalatte™ Campaign

This fall, Dunkin’ introduces its newest coffee creation, the Dunkalatte™ – a sweet, creamy, and unique take on the classic latte. Inspired by Rhode Island’s official beverage, coffee milk, the Dunkalatte combines Dunkin’s rich espresso with coffee milk made from whole milk and coffee extract, offering an ultra-smooth flavor that blends the feel of a latte with the taste of a melty milkshake. The drink is so irresistible, even comedian Kristen Wiig is getting in on the fun!

In Dunkin’s latest ad campaign, Wiig brings her signature comedic flair, pitching herself as the perfect spokesperson for the Dunkalatte. The campaign is a continuation of Dunkin’s partnership with Artists Equity, the company founded by Ben Affleck and Matt Damon.

Wiig takes on multiple hilarious personas in her quest to become the face of the Dunkalatte, from “Drink Engineer” to “Chief Beverage Officer.” Through these playful characters, she humorously highlights the drink’s creamy, coffee-milk goodness, joking about drinking “about 37 a day.” Her competition? A whimsical Coffee Milk Cow—the mythical source of the Dunkalatte’s secret ingredient—making for a fun twist in the campaign.

“Introducing coffee milk to a broader audience was a challenge, but we knew the Dunkalatte was something special,” said Jill McVicar Nelson, Chief Marketing Officer at Dunkin’. “We wanted the launch to be fun, approachable, and true to the Dunkin’ spirit. Kristen Wiig’s humor was the perfect way to bring that to life, keeping our guests both laughing and sipping.”

To celebrate the Dunkalatte launch, Dunkin’ is dropping a limited-edition merch collection. Starting today, fans can visit ShopDunkin.com to grab exclusive items, including a Dunkalatte Beanie ($24), Hooded Sweatshirt ($48), and Matching Sweatpants ($48), all in a light brown hue that matches the creamy drink. Plus, you can snag a Coffee Milk Cow Plush Toy ($22) to bring the magic home.

Follow Dunkin’ on Instagram, X (formerly Twitter), TikTok, and YouTube for all the latest Dunkalatte buzz, or subscribe to the Dunkin’ blog at news.dunkindonuts.com/blog for updates.

About Dunkin’

Founded in 1950, Dunkin’ is the largest coffee and donut brand in the U.S., with over 13,700 locations across nearly 40 global markets. Dunkin’ is part of the Inspire Brands family of restaurants.

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