
Today, Soulsight Branding Agency, a Bruin Capital Holding, announced its acquisition of Freshmade, an award-winning design agency renowned for its work in brand and package design for CPG food brands. This acquisition enhances Soulsight’s capabilities with Freshmade’s state-of-the-art photography studio and video production services.
Located in Deerfield Beach, Florida, Freshmade’s photo studio features a commercial kitchen and multi-bay setup, managed by award-winning photographers and food stylists. This facility will allow Soulsight’s clients to explore custom photography for initial creative concepts and consumer testing.
Freshmade also brings video production expertise, including storyboarding, animation, and stop-motion, which will help Soulsight create compelling brand stories that resonate in today’s digital landscape.
Jim Pietruszynski, CEO of Soulsight, expressed enthusiasm about the acquisition: “We’re thrilled to welcome Freshmade as a division of Soulsight. Their expertise in fresh food, emerging brands, and e-commerce complements our work with Fortune 100 food and beverage clients. Their unique capabilities will enhance our ability to engage consumers and build impactful brands.”
Freshmade will operate as a division of Soulsight, with CEO David Edmundson reporting to Soulsight CEO Jim Pietruszynski. This merger will integrate both agencies’ strengths, offering a more robust and comprehensive service to clients.
Soulsight partners with a diverse range of clients, from Fortune 100 companies to innovative startups, leveraging its top-tier strategy tools and creative processes to drive new innovations, product line extensions, and portfolio redesigns.
About Soulsight:
Soulsight is a celebrated branding agency specializing in brand renovation, innovation, and activation for both iconic and emerging brands. Recognized for four consecutive years as one of the “Best and Brightest Companies to Work For®,” Soulsight utilizes its proprietary S.O.U.L. process to create emotive brands that resonate with people, products, and culture.
About Freshmade:
Freshmade is a boutique design agency dedicated to revitalizing CPG food brands to thrive on the shelf and beyond. From strategy and identity to package design and food photography, Freshmade’s expert team crafts brands that are both disruptive and meaningful, designed to succeed in today’s market and tomorrow’s.