Wrangler Bespoke: A Groundbreaking Denim Collection Created by the Women of Wrangler®

Global denim leader Wrangler® has introduced Wrangler Bespoke, a pioneering collection of jeans created specifically by women, for women.

“There has been a long-standing demand among female consumers for jeans that cater to diverse needs and body types,” said Vivian Rivetti, Vice President of Global Design at Wrangler.

Crafted by an all-female design team and showcased by a diverse group of Wrangler employees, Wrangler Bespoke ushers in a new era in women’s denim. This collection represents Wrangler’s most ambitious women’s line yet, born from extensive research aimed at solving the challenges of finding the perfect fit.

Responding directly to what women have asked for, the collection eliminates waist gaps in favor of tailored fits, premium stretch denim, and a focus on body positivity. Wrangler Bespoke introduces advanced fit technology designed to flatter every body shape, with superior stretch and shape retention for maximum comfort and mobility.

Notable features include a four-piece contour waistband, a significant upgrade from the industry-standard two-piece design, aimed at eliminating waistline gaps and accommodating various body types. The collection also features Wrangler’s exclusive yoke-over-body construction and angled back pockets to enhance and shape curves. Made from high-quality stretch denim, these jeans are both comfortable and flattering, featuring Wrangler’s iconic W-stitched pockets.

“The Bespoke collection sets a new standard in the denim space, emphasizing inclusivity and comfort with styles that honor women of every shape and size,” Rivetti added. “This line is uniquely designed to inspire confidence in women everywhere.”

The Bespoke campaign highlights Wrangler employees wearing the collection’s three key cuts—bootcut, skinny, and flare—in a celebration of real-world style and an innovative approach to fit.

Wrangler Bespoke is now available online at Wrangler.com and at select retailers nationwide, with prices starting at $69.99 and sizes ranging from 25 to 34. For more updates on Wrangler and future collections, follow @wrangler.

About Wrangler

Wrangler®, part of Kontoor Brands (NYSE: KTB), has been a symbol of authentic American style for over 77 years. With a legacy rooted in Western lifestyle, Wrangler is dedicated to providing superior quality and timeless design. Its collections for men, women, and children are designed to look and feel great, inspiring wearers to embrace strength and readiness for everyday life. Wrangler products are available in retail stores globally, including flagship locations in Fort Worth and Greensboro, department stores, specialty shops, western outfitters, and online. For more information, visit Wrangler.com.

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