
MessageGears, the leading data activation and engagement platform for enterprise brands, has announced an enhanced integration with Jacquard, the enterprise tool for creating impactful brand messaging. This integration allows marketers to produce trusted content at scale, fostering brand affinity and enabling lifecycle marketing. Jacquard delivers precisely calibrated language while facilitating continuous experimentation and optimization of live campaigns.
Caroline Nash, Director of Partnerships at MessageGears, commented, “The ability for enterprise brands to create highly personalized, contextual brand experiences during active campaigns significantly boosts customer loyalty and engagement. Our partnership with Jacquard provides scalable personalization tools that allow large organizations to efficiently communicate in their customers’ language.”
Jacquard’s architecture is designed to help enterprises deliver on-brand, effective messaging tailored to individual preferences and contexts, all at scale. The tool can generate up to 2,500 message variants from a single brief in under 30 seconds, combining ease of use with AI-driven accuracy and impact. This, together with MessageGears’ warehouse-native data access, achieves a new level of personalization previously unreachable for large brands. Together, Jacquard and MessageGears enable brands to produce scaled, brand-safe messages in real time across various customer journeys, channels, and languages.
The enhanced integration offers several key benefits:
- Cross-channel messaging cohesion: Automatically generate and deploy messaging variants across email, push notifications, and SMS based on customer data and campaign objectives to boost engagement metrics.
- Automated AI campaign optimization: Continuously refine live campaigns to enhance both marketing and transactional messaging, from abandoned cart reminders to seasonal promotions, maximizing ROI and improving campaign performance.
Jasper Pye, Chief Technology Officer at Jacquard, said, “This deeper partnership with MessageGears demonstrates our commitment to helping brands achieve unparalleled levels of customer personalization and engagement. By combining our AI-enabled capabilities with MessageGears’ robust platform, we enable enterprises to deliver contextually relevant, on-brand messaging at scale. This collaboration allows marketers to optimize campaigns in real time, ensuring each customer interaction is meaningful and impactful.”
Enterprises like Sherwin-Williams and Rakuten use MessageGears to gain insights into customer behavior and engage buyers throughout their journey. To learn more about how MessageGears can leverage your data warehouse, visit messagegears.com.
About MessageGears
MessageGears is a data activation and engagement platform that enables enterprises to utilize their entire data set for seamless communication across various channels, including email, SMS, mobile, and numerous third-party platforms. Our mission is to provide efficient and secure data access without the need for data movement, copying, or syncing. Founded to offer enterprise brands direct data access, MessageGears’ composable approach eliminates latency, reduces security risks, and cuts costs associated with traditional ESPs, CDPs, and marketing clouds. Leading companies like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech ecosystems. Discover how we drive ROI at messagegears.com.