Ulta Beauty, the largest beauty retailer in the U.S., is excited to announce its partnership with Universal Pictures for the launch of a multi-branded beauty collection inspired by the highly anticipated film adaptation of Wicked. This collection will be available in all Ulta stores and online at ulta.com starting October 6th, ahead of the film’s theatrical release on November 22nd.
The Wicked-themed collection encourages beauty lovers to defy conventional beauty standards and embrace their authentic selves. A highlight of the assortment is r.e.m. beauty’s exclusive limited-edition 9-piece makeup set, designed by Grammy Award-winning superstar Ariana Grande, who portrays Glinda in the film.
“Bringing our r.e.m. beauty for Wicked collection to life has been pure magic,” said Grande. “I’m thrilled for Ulta Beauty guests to experience these beautiful formulas in real life!”
Monica Arnaudo, Chief Merchandising Officer at Ulta Beauty, added, “At Ulta Beauty, we believe beauty is a powerful form of self-expression. This partnership with Wicked allows us to celebrate individuality and inspire confidence through our expansive range of transformative products.”
The collection will be showcased in Ulta stores nationwide with immersive displays and experiences from October 6th to December 25th, while supplies last. Additionally, Ulta Beauty Rewards Diamond and Platinum members will receive exclusive early access to the collection on October 1st and 2nd via ulta.com and the Ulta Beauty App. Select stores, including Ulta Beauty’s Herald Square in New York and Santa Monica, California, will offer unique Wicked experiences, including themed makeup services inspired by Elphaba and Glinda.
The collection, priced between $8 and $60, includes products across ten categories from both exclusive and leading beauty brands:
- r.e.m. beauty by Ariana Grande: A shimmering makeup capsule featuring a 12-shade storybook palette and sets inspired by Glinda and Elphaba.
- Beekman 1802: Spellbinding skincare and bodycare that promotes kindness and magic.
- OPI: A holiday nail collection with shades ranging from Glinda’s pinks to Elphaba’s greens, available in various nail formats.
- It Brushes For Ulta: An exclusive blush and foundation brush set with custom glitter-filled handles.
- Caboodles: Limited Edition On-The-Go Girl™ cases inspired by Glinda and Elphaba, complete with themed sticker sheets.
- Conair: A collection of essential hair styling tools and accessories.
- TARTAN + TWINE by Conair: Cosmetic bags inspired by the Emerald City.
- Wet Brush: Detangle and Style Kits themed after Glinda and Elphaba.
- Wella: Hair care products that repair and strengthen.
- Scunci: Hair accessories celebrating the duality of Glinda and Elphaba.
The collaboration between Ulta Beauty and Wicked highlights a shared commitment to celebrating individuality and the transformative power of beauty, encouraging fans to explore their unique identities.
For more details on the exclusive collection, visit ulta.com/featured/wicked and follow Ulta Beauty’s social media channels for updates.
About Ulta Beauty
Ulta Beauty (NASDAQ: ULTA) is the largest specialty beauty retailer in the U.S., offering a comprehensive range of cosmetics, skincare, haircare, and salon services. With 1,411 retail stores across 50 states and a robust online presence, Ulta Beauty redefined the beauty shopping experience in 1990.
About Universal Pictures’ Wicked
Wicked, directed by Jon M. Chu, is set to captivate audiences this holiday season, exploring the untold story of the witches of Oz. Featuring an all-star cast, including Cynthia Erivo as Elphaba and Ariana Grande as Glinda, the film promises to be a generation-defining cinematic event, with a sequel slated for November 2025.
About Universal Pictures
Universal Pictures is part of NBCUniversal, one of the world’s leading media and entertainment companies, specializing in the development and marketing of entertainment across various platforms.
