
Horizon Sports & Experiences (HS&E) has announced Shark Beauty™, a SharkNinja brand known for its innovative beauty products, as the title sponsor of the inaugural Shark Beauty™ Women’s Champions Classic. This new collaboration highlights the evolution of women’s college basketball, featuring top teams: the University of Connecticut, the University of Iowa, the University of Louisville, and the University of Tennessee. The primetime doubleheader will air on FOX on Saturday, December 7 at Barclays Center in Brooklyn, giving women’s college basketball a fresh national spotlight.
Petra Oman, Vice President of Global Marketing at Shark Beauty, expressed excitement, stating, “This event provides a unique opportunity to introduce Shark Beauty to a national audience of passionate fans as we continue to innovate across products and categories.”
As part of the multi-year partnership, Shark Beauty™ will benefit from extensive broadcast and digital integrations, sponsorship elements, hospitality, fan engagement activations, and in-arena signage.
David Levy, Co-CEO of HS&E, shared his enthusiasm: “The Women’s Champions Classic gives women’s basketball a new national spotlight, and Shark Beauty™ is setting a powerful example by investing in women’s sports, which will inspire other brands to follow.”
Stay updated on the Shark Beauty™ Women’s Champions Classic through the following platforms:
- Website: womenschampionsclassic.com
- Facebook: @WomensChampsClassic
- X: @WChampsClassic
- Instagram: @womenschampsclassic
- TikTok: @womenschampsclassic
About SharkNinja, Inc.
SharkNinja, Inc. (NYSE: SN) is a global product design and technology company known for innovative lifestyle solutions through its Shark and Ninja brands. Headquartered in Needham, Massachusetts, SharkNinja has over 3,000 associates and distributes products worldwide. Learn more at SharkNinja.com.
About HS&E
Horizon Sports & Experiences (HS&E) offers sports, experiential marketing, and media capabilities, focusing on IP creation, sponsorship, media rights, and more. HS&E partners with various top brands and manages events like the Women’s Champions Classic and Pickleball Slam.
About FOX Sports
FOX Sports represents FOX Corporation’s vast array of sports assets, including TV networks, digital platforms, and joint ventures like the Big Ten Network and FOX Bet.