ShipStation Partners with Google Merchant Center to Improve Delivery Forecasts

ShipStation, a top shipping software under Auctane, has announced a new integration with Google Merchant Center, leveraging Google’s Content API for Shopping. This integration enables ShipStation users to provide accurate, location-based delivery predictions on Google, offering shoppers essential delivery information during their purchase process.

According to research by ShipStation and Retail Economics, nearly 25% of global consumers consider delivery speed the most important factor in their buying decisions, making precision vital in today’s fast-paced ecommerce environment. By utilizing Google’s advanced machine learning models, ShipStation retailers can enhance their product listings with detailed delivery time estimates, giving them a competitive advantage.

Key Benefits for ShipStation Users:

  • Precise Delivery Predictions: Offers accurate delivery estimates specific to the item and location across Google platforms like Search and Images, improving the shopping experience and increasing customer satisfaction.
  • Improved Visibility: Increases the likelihood of earning Google’s “Free & Fast Shipping” and “Top Quality Store” badges, which are prominently displayed to shoppers.
  • Boosted Product Rankings: Products with fast, reliable delivery estimates may achieve higher rankings on Google, increasing exposure and sales opportunities.

How It Works:

  • Seamless Integration: Connect a ShipStation account to Google Merchant Center easily for smooth operation.
  • Smart Synchronization: ShipStation syncs order tracking history with Google, providing key timestamps and tracking details.
  • Advanced Analytics: Google’s machine learning models analyze the synced data to predict delivery times, showcasing high-confidence estimates to shoppers.

“Ecommerce is driven by immediate decisions, and today’s consumers demand clear delivery timelines. Uncertainty often leads to abandoned carts,” said Matt Schurk, Chief Sales Officer at Auctane. “This integration allows ShipStation retailers to display exact delivery times on Google, a crucial advantage in the competitive online marketplace. Retailers gain a significant edge, while shoppers receive the transparency they expect. It’s a win-win for businesses and consumers alike.”

This integration is now available to ShipStation customers in the United States. To learn more about improving your delivery predictions, visit ShipStation’s website.

About ShipStation:

ShipStation is trusted by tens of thousands of ecommerce businesses daily to manage order importing and shipment processing. Since its launch in 2011, the platform has empowered businesses to scale and deliver excellent customer experiences across various channels. ShipStation’s multi-channel, multi-carrier platform offers over 400 integrations with leading marketplaces, carriers, and fulfillment services like USPS, UPS, FedEx, Amazon, Shopify, and BigCommerce. Part of the Auctane family, ShipStation is headquartered in Austin, Texas.

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