e.l.f. Cosmetics and Tinder are revolutionizing the dating scene with their latest collaboration, blending self-expression with confidence to enhance first-date experiences. The new e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection features innovative beauty products designed to banish first-date nerves and boost self-assurance.
e.l.f. X Tinder Set to Spark Confidence with New Collaboration
This partnership combines e.l.f.’s expertise in beauty with Tinder’s unmatched reach, aligning perfectly with the goal of empowering singles to express themselves confidently on first dates.
A recent study found that over one-third of singles view first dates as an ideal opportunity to experiment with new makeup looks, making this collaboration a natural fit for those looking to explore fresh styles while making new connections.
“e.l.f. and Tinder are united in our dedication to self-expression and empowerment,” said Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty. “Partnering with Tinder allows us to translate the pulse of our community into actionable products. With 80% of singles indicating that their get-ready routine impacts their confidence, we’ve crafted products to help them feel their most empowered selves.”
Melissa Hobley, Chief Marketing Officer at Tinder, added, “Confidence is crucial for making new connections. When you look and feel your best, your authentic self shines through. Our collaboration with e.l.f., a favorite among our younger users, supports singles in embracing the excitement and nerves of first dates with confidence rooted in bold self-expression.”
The collection features products designed to enhance confidence for first dates. The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault includes:
- Tinder Box: A Lip Trio with two nourishing lip oils and a mini lip liner in a custom tin
- All Slick No Ick: Face Primer
- Set-Uationship: Setting Mist
- Flame Changer: Makeup Bag
Additionally, the innovative It’s a Match!™ Stick Lippies are available separately for easy, single-use application. The Stick Lippies ($4/£4) and Tinder Box Lip Trios ($18/£18) are offered in very limited quantities.
The brands have also launched a comedic campaign video featuring Harry Jowsey, highlighting how a bold look can alleviate pre-date jitters and inspire confidence.
The limited-edition products will be available on elfcosmetics.com and eflcosmetics.co.uk starting Tuesday, September 10, 2024, at 9 am PT/5 pm BST. Beauty Squad members in the U.S. and U.K. can also access Tinder Gold for $1/£1 for the first month, with unlimited Likes and additional features.
This collaboration will also be available through DashMart, a new fulfillment platform by DoorDash, offering same-day delivery in select U.S. cities. For more information, visit DashMart.
About e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) believes that anything is e.l.f.ing possible. Known for disrupting norms and connecting communities through positivity and inclusivity, e.l.f. Cosmetics delivers high-quality, affordable beauty products that are vegan, cruelty-free, and Fair Trade certified. Learn more at e.l.f. Cosmetics.
About Tinder
Since its launch in 2012, Tinder® has transformed the way people meet, achieving rapid growth with over 630 million downloads and 97 billion matches. Tinder is available in 190 countries and 45+ languages, serving approximately 50 million users each month. Learn more about Tinder at Tinder.
