
Dr. Wolff Group, a prominent German manufacturer specializing in cosmetics and pharmaceuticals, has teamed up with Kinaxis and mSE Solutions to improve supply chain management and decision-making. This collaboration aims to streamline supply chain planning and create a better equilibrium between market demands and supply chain dynamics.
Dr. Wolff, renowned for its brands like Alpecin, Alcina, and Plantur, exports to over 60 countries and manages a diverse product portfolio, including hair care, decorative cosmetics, dental care, and pharmaceuticals. To address the complexities and challenges of its expansive product range, the company enlisted the expertise of mSE Solutions and Kinaxis to refine its supply chain processes.
By integrating Kinaxis’ AI-powered platform with the strategic insights of mSE Solutions, Dr. Wolff Group aims to enhance its global supply chain orchestration. This partnership will provide a comprehensive view of supply chain performance and risks, allowing Dr. Wolff to respond more flexibly and efficiently to market fluctuations.
Dr. Andreas Brinkhoff, Managing Director of Dr. Wolff Group, commented, “The diversity of our products and our expansion into new markets make our supply chain particularly complex. mSE Solutions identified the areas where supply chain orchestration technologies would be most beneficial. Partnering with Kinaxis enables us to develop a thorough understanding of our supply chain dynamics and be better prepared for disruptions.”
Martin Bilstein, Regional Vice President at Kinaxis, added, “In the highly competitive and fast-paced consumer-packaged goods industry, agility and efficiency are crucial. We are excited to support Dr. Wolff Group’s supply chain evolution and contribute to their ongoing success.”
For more information about Kinaxis and its supply chain management solutions, visit Kinaxis.com.
About Kinaxis
Kinaxis is a global leader in modern supply chain orchestration, offering solutions that provide agility and predictability to navigate today’s volatile market. Our software, powered by patented concurrency techniques and a human-centered approach to AI, supports businesses in managing their end-to-end supply chain networks from strategic planning to execution and delivery. Learn more at kinaxis.com or follow us on LinkedIn.
About mSE Solutions
mSE Solutions is a specialized supply chain consultancy offering expert guidance and services for successful Kinaxis implementations. With a global reach, we provide comprehensive support from system setup to post-go-live assistance, ensuring effective and user-friendly transformations. For more information, visit mSE-solutions.com.
About Dr. Wolff Group
Dr. Wolff Group, led by the fourth generation of its founding family, is a Germany-based company with brands including Alpecin, Linola, Plantur, Vagisan, Karex, and Bioniq®. Since its founding in 1905, Dr. Wolff has focused on research-driven solutions for issues such as hair loss and skin disorders. With around 900 employees, the company achieved a turnover of 390.6 million Euros in 2023 and operates in 67 countries. For more information, visit www.drwolffgroup.com/en/.