Grammy Award-winning artist and cultural icon Kid Cudi is known for his hit music, but this summer, he’s making waves with his love for funnel cakes. As an avid fan of this classic carnival treat, Kid Cudi has teamed up with Bisquick to create the limited-edition “Cudi’s Funnel Cake Mix,” bringing a taste of the fair to homes everywhere.
“Funnel cakes always remind me of summer days growing up in the Midwest, enjoying local carnivals and state fairs. Collaborating with Bisquick to bring this vision to life was a natural choice,” said Kid Cudi. “I wanted to capture that nostalgic fair experience and inspire fans to bring that creativity and joy into their kitchens.”
The special edition mix comes in a collectible box adorned with vibrant and nostalgic designs featuring Kid Cudi and his dog, Nino, enjoying the fair. This eye-catching packaging also extends to a unique range of merchandise, including T-shirts, plates, and aprons, all designed by Kid Cudi himself.
“From state fairs to county carnivals, summer isn’t complete without a funnel cake. We’re thrilled to share Kid Cudi’s enthusiasm for this beloved treat and offer families a chance to extend the summer fun with our iconic funnel cake flavors,” said Jenny Jonker, Brand Experience Manager at General Mills.
The limited-edition Cudi’s Funnel Cake Mix and associated merchandise will be available exclusively on Kid Cudi’s website, shop.kidcudi.com, starting Friday, August 23 at 9 a.m. PT. Fans can enhance their funnel cake experience by adding strawberries, whipped cream, and powdered sugar, just as Kid Cudi enjoys.
For updates on the partnership and to learn more about the launch of Cudi’s Funnel Cake Mix, follow @BettyCrocker on Instagram and TikTok.
About Kid Cudi
Scott Mescudi, widely known as Kid Cudi, is an American director, actor, fashion designer, and Grammy Award-winning musician from Cleveland, Ohio. Since his debut in 2008 with “Man on the Moon: The End of Day,” Cudi has sold over 22 million records and released ten studio albums. His latest project, “INSANO,” and its special edition “INSANO: NITRO MEGA,” continue to garner acclaim. Cudi has also made a mark in acting with roles in “How to Make It in America,” “Don’t Look Up,” and “Westworld.” Additionally, he founded the production company Mad Solar in 2020, launched the fashion line Members of the Rage in 2023, and released the comic book “Moon Man” in 2024. Cudi remains a significant cultural figure, influencing many through his diverse creative endeavors.
About General Mills
General Mills is dedicated to creating food that people love. Guided by its Accelerate strategy, the company focuses on building its brands, driving innovation, and standing for good. Its portfolio includes iconic brands such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Pillsbury, Betty Crocker, and Yoplait. In fiscal 2024, General Mills generated net sales of $20 billion, with an additional $1 billion from non-consolidated joint ventures. For more information, visit www.generalmills.com.
