JD Sports, a leading retailer of sports, fashion, and outdoor brands, has announced a new partnership with Affirm (NASDAQ: AFRM), a payment network that empowers consumers and helps merchants grow. This collaboration introduces Affirm’s flexible pay-over-time options, allowing shoppers to enjoy a more convenient way to shop for top brands like Nike, adidas, New Balance, and The North Face at JD Sports and Finish Line.
“At JD Sports, we are committed to providing our customers with the latest sports fashion and footwear, while offering them the flexibility to manage their finances,” said Henry Spear, JD Sports’ Senior Vice President of Digital Operations. “With Black Friday and Cyber Monday approaching, we know our customers will appreciate the added flexibility and transparency that Affirm offers as they shop. These shopping events are critical to the holiday season, and our partnership with Affirm enhances the experience by giving shoppers more control over their purchases.”
Thanks to the new partnership, shoppers can now take advantage of Affirm’s payment options at over 500 JD Sports and Finish Line stores nationwide, as well as online via the Affirm app. In-store customers can easily use their smartphones to scan a QR code at checkout, which directs them to Affirm’s payment portal. Online shoppers can select Affirm as a payment method on the product page. After a quick eligibility check, customers are presented with personalized payment plans that include biweekly or monthly options, with interest rates as low as 0% APR and no hidden fees.
“The demand for sports fashion and footwear continues to grow, with Affirm seeing a 50% year-over-year increase in purchases from sporting goods retailers in October,” said Pat Suh, Senior Vice President of Revenue at Affirm. “Through this collaboration with JD Sports, we’re making it even easier for consumers to shop responsibly and manage their spending with flexible, transparent payment options—whether they’re shopping in-store or online.”
This partnership adds JD Sports to Affirm’s extensive global network of more than 320,000 merchants, which includes leading brands like Amazon, American Airlines, Peloton, and SeatGeek. By offering flexible payment solutions, JD Sports and Affirm aim to make the shopping experience even more accessible for consumers.
About JD Sports Fashion plc
Founded in 1981, JD Sports is a global omnichannel retailer specializing in sports fashion. The company works with both established and emerging brands to provide customers with the latest in athleisure fashion, including footwear and apparel. JD Sports focuses on four strategic pillars: putting the JD brand first, expanding globally, creating an integrated lifestyle ecosystem, and giving back to its people, partners, and communities. The brand is known for inspiring the next generation of consumers through its deep connection to sport, music, and fashion.
About Affirm
Affirm’s mission is to provide honest financial products that improve lives. The company has created a new kind of payment network, built on trust and transparency, that empowers millions of consumers to shop responsibly. Affirm gives shoppers simple, flexible payment options without late or hidden fees, unlike most credit cards or other pay-over-time solutions. Affirm’s network includes over 320,000 businesses worldwide. To learn more about Affirm, visit affirm.com or follow them on LinkedIn, Instagram, Facebook, and X.
Payment options through Affirm are subject to eligibility, and are provided by Affirm’s lending partners. For California residents, loans are made or arranged pursuant to a California Finance Lender license.
