
Haider Ackermann Debuts First Capsule Collection: “Snow Goose by Canada Goose”
Canada Goose has unveiled the first seasonal capsule collection under its creative director Haider Ackermann, titled “Snow Goose by Canada Goose”. This debut collection, a nod to the brand’s original name, is accompanied by a striking global campaign shot by renowned photographer Willy Vanderperre. Featuring actor and activist Ethan Hawke, model Julia Nobis, and a diverse cast, the campaign captures the essence of the collection’s inspiration—nature’s power, beauty, and tranquility.
A Celebration of Nature and Craftsmanship
For Fall/Winter 2024, Ackermann drew inspiration from his personal connection to nature. The collection explores the transformative power of vast and extreme landscapes, blending Canada Goose’s heritage craftsmanship with fresh, youthful designs. Ackermann shared his vision, stating:
“Being surrounded by nature allows you to reconnect with yourself, as it provokes thought, inspiration, and creativity. It is this rhythm and energy that we drew on to design this capsule.”
Ackermann delved into Canada Goose’s archives, spanning nearly seven decades, to create pieces that uphold the brand’s functional legacy while pushing creative boundaries. The result is a line that combines bold silhouettes, rich textures, and a vibrant color palette to redefine cold-weather wardrobes.
Key Pieces in the Collection
The collection is an innovative mix of outerwear, knitwear, and lifestyle pieces, offering something for every occasion. Each item is meticulously crafted to balance utility with style:
- The Rider Parka:
Inspired by the mid-90s Peacekeeper Parka, the Rider features oversized proportions, utility pockets, and reflective details. Crafted from Arctic Tech fabric, it adds plush texture and visual depth to winter outerwear. - The Celestia Jacket:
A contemporary take on the shirt jacket, it’s made from reflective nylon, a nod to the high-visibility tape used in classic Canada Goose workwear. - The Cleria Crewneck Sweater:
This ribbed knit sweater, crafted from brushed thick wool, delivers casual elegance with exceptional softness, mimicking the feel of a well-loved garment. - Runic Sweater and Chinook Hybridge Top:
Oversized and textured, these knitwear pieces feature bold diamond patchwork patterns in monochromatic tones. - Orion Tee, Placid Crewneck, and Wilder Hoodie:
Everyday essentials made with organic cotton, these items carry a sustainability message: “Protect the future,” reflecting the brand’s commitment to environmental stewardship. - The Trek Leggings and Volt Turtleneck:
These form-fitting layers combine functionality with style. The Trek Leggings feature a compression membrane for added comfort, while the Volt Turtleneck offers a sleek, body-hugging silhouette. - The Avalon Hat:
A reimagined version of a classic early 2000s hat, this versatile accessory features interior insulation and oversized earflaps for warmth and adaptability.
Accessories like beanies, caps, and socks complete the collection, ensuring every detail reflects the capsule’s unique vision.
A Campaign Rooted in Humanity and Creativity
The campaign, led by Ethan Hawke, showcases a dynamic cast of individuals passionate about the arts, sports, and design. Through Vanderperre’s portraiture, the visuals highlight the collection’s human essence, capturing each subject’s individuality. Animated vignettes, featuring voiceovers, explore the role of nature in shaping creativity, thought, and emotion.
Hawke, an advocate for the environment, shared his perspective:
“I find it important to get out of the city and into nature to recharge. When life becomes simple and connected to the environment, it gives you a sense of purpose. That’s what drew me to the values of Canada Goose and this collection.”
Haider Ackermann’s Creative Vision for Canada Goose
Appointed as Canada Goose’s first-ever creative director in May 2024, Ackermann brings his unique sensibility to the brand’s legacy. His designs for “Snow Goose by Canada Goose” reflect a deep respect for nature while incorporating modern aesthetics. The seasonal capsule collections will debut twice a year, marking an exciting new chapter for the brand.
Availability
The first installment of the “Snow Goose by Canada Goose” capsule collection for Fall/Winter 2024 is now available on canadagoose.com and select international Canada Goose stores. Additional pieces will roll out throughout December 2024, giving fans more opportunities to experience Ackermann’s transformative designs.