Blackhawk Network (BHN), a global leader in branded payment solutions, has officially introduced Game On Ontario, marking the Canadian launch of its popular multi-brand betting gift card. The launch represents a significant milestone for the company as it expands its innovative payment solutions into Canada’s regulated online gaming market, providing players with a secure, convenient, and compliant way to fund online sportsbook and casino accounts.
Available exclusively in Ontario, the Game On Ontario gift card is designed to simplify the payment experience for online gaming enthusiasts. It enables users to load funds into accounts across multiple participating licensed sportsbook and casino operators using a single prepaid card, eliminating the need to purchase separate gift cards for different platforms.
The launch also makes history as Canada’s first multi-brand betting gift card, giving players greater flexibility while supporting responsible gaming practices. Consumers can purchase the cards both online and at select retail locations throughout Ontario in denominations ranging from CAD $20 to CAD $250. The cards carry no expiration date and do not charge post-purchase maintenance or usage fees, making them a practical and consumer-friendly funding option.
Once activated, users simply enter the card information on any participating licensed gaming platform to deposit funds into their accounts. Because the card can be used across multiple operators, players have greater control over how they manage their gaming budgets without needing separate payment methods for each platform.
The cards are issued by Peoples Trust Company and are specifically designed for Ontario’s regulated gaming market. They can only be used with licensed operators approved to operate within the province, ensuring compliance with local gaming regulations while promoting secure financial transactions.
Kate Sullivan, Vice President of Global Consumer Products at Blackhawk Network, said the launch reflects the company’s commitment to modernizing how consumers engage with online gaming while maintaining responsible payment practices.
According to Sullivan, Game On offers consumers a simple and secure way to fund their favorite gaming platforms while also creating new retail opportunities for merchants and gaming operators. She noted that the product transforms traditional retail locations into convenient access points for online gaming, particularly during seasonal shopping periods such as the holidays when gift card purchases typically increase.
The company also highlighted the strong commercial success of the Game On program in the United States, where it first launched in 2020. During a promotional campaign involving four U.S. retailers, reward-based offers on Game On gift cards generated a remarkable 181% increase in card sales, demonstrating the product’s ability to drive customer engagement while creating incremental revenue opportunities for retailers and participating operators.
BHN believes similar growth potential exists in Ontario as Canada’s regulated online gaming market continues to expand rapidly.
Ontario has become one of North America’s fastest-growing regulated gaming jurisdictions since opening its competitive online gaming market. According to industry data cited by Canadian Gaming Business, regulated online sportsbooks in Ontario generated a record CAD $102 million in sports betting revenue during November 2025, representing a 29% year-over-year increase. During the same period, sports bettors wagered more than CAD $1.25 billion, underscoring the continued growth and consumer adoption of regulated online betting platforms.
These strong market fundamentals make Ontario an attractive destination for innovative payment solutions such as Game On, which combines convenience with regulatory compliance.
Beyond Ontario, Blackhawk Network is already evaluating opportunities to expand the Game On program into additional Canadian provinces as online gaming regulations continue to evolve. The company indicated that further provincial launches are being explored for 2026, subject to regulatory approvals and market readiness.
The Canadian rollout reinforces BHN’s broader strategy of delivering payment products that connect consumers with the entertainment experiences they value while maintaining high standards for security and compliance. With increasing demand for digital payment solutions across regulated gaming markets, the company sees significant opportunity to extend the reach of its branded payment portfolio throughout Canada.
By offering a prepaid funding solution that supports multiple licensed gaming operators through a single card, Game On Ontario aims to enhance convenience for players while encouraging responsible spending habits. At the same time, retailers and gaming operators gain access to a new customer acquisition and engagement tool that leverages everyday shopping behavior to support online gaming participation.
As the regulated online gaming industry continues to mature across Canada, Blackhawk Network’s introduction of Game On Ontario positions the company at the forefront of payment innovation, providing a secure, flexible, and scalable solution that benefits consumers, retailers, and licensed gaming operators alike.
About Blackhawk Network (BHN)
Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, eGifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints.
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