S&S Activewear, a leading technology-enabled distributor of apparel and accessories in North America, has announced plans to add Ariat International to its expanding brand portfolio, with product availability expected in Spring 2027.
The addition of Ariat, one of the industry’s most recognized names in western and workwear apparel, aligns with S&S Activewear’s strategy of offering customers high-demand brands while expanding into growing product categories and end markets.
“Ariat is an exciting addition to the S&S portfolio,” said Toby Whitmoyer, Chief Commercial Officer of S&S Activewear. “The brand’s authentic heritage and broad consumer appeal have helped it remain highly relevant in today’s market. We’re excited to bring that combination to our customers as we continue to expand our assortment.”
Founded in 1993, Ariat pioneered the integration of athletic footwear technology into boots for equestrian athletes and western riders. Over the past three decades, the company has evolved into a global leader in western, work, and equestrian apparel and footwear, earning a reputation for innovation, quality craftsmanship, and durable performance.
“Our partnership is built on the shared belief that S&S Activewear’s customers deserve access to brands they can trust,” said Heath Hunter, Vice President of Industrial Sales at Ariat. “We’re thrilled to join the S&S portfolio and provide its customers with apparel that delivers exceptional comfort, proven performance, and signature style for work and everyday life.”
The partnership reflects S&S Activewear’s continued focus on strengthening its presence in high-growth market segments. Ariat’s strong position in workwear, western, and outdoor-inspired apparel will expand the distributor’s product offering while creating new opportunities for customers to serve a broader range of consumers.
When the collection launches in Spring 2027, S&S Activewear customers will have access to a wide selection of Ariat men’s and women’s apparel, including woven shirts, fleece, and outerwear designed for work, recreation, and everyday wear.
About S&S Activewear: Founded in 1988 and headquartered in Bolingbrook, Illinois, S&S Activewear is a leading technology-enabled distributor of apparel and accessories in the United States and Canada. S&S offers more than 80 brands, including basic garments to fashion-forward styles, with over 6 million square feet of warehouse space across North America. S&S services a broad range of customers through its nationwide network, including retail brands, e-commerce companies, garment decorators, promotional product distributors, entertainment merchandisers, lifestyle brands and web-based platforms for apparel customization.
About Ariat International, Inc.: Founded in 1993 as “The New Breed of Boot,” Ariat was the first to integrate athletic footwear technology into boots for equestrian athletes and western riders. Today, Ariat develops innovative and award-winning performance apparel and footwear for all types of demanding work and outdoor environments. The company takes its name from Secretariat, the greatest racehorse of all time.
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