
Wills Group Partners with SymphonyAI Connected Retail to Enhance Shopper Experience
SymphonyAI, a leader in predictive and generative enterprise AI SaaS solutions, has announced that Wills Group, a U.S.-based convenience store operator, will adopt SymphonyAI’s connected retail strategy to elevate the shopper experience through advanced space planning.
“We were highly impressed with SymphonyAI’s comprehensive connected retail approach, which aligns perfectly with our growth strategies,” said Mark Samuels, EVP of Convenience Retailing at Wills Group.
The Wills Group has chosen SymphonyAI’s web-based Shelf Planning tool to integrate into the broader Connected Retail Platform. This implementation will initially focus on Wills Group’s Dash In retail network, aiming to optimize shelf management, boost customer engagement, and drive substantial business growth across their store network. SymphonyAI’s platform is built to scale with Wills Group’s expansion, adapting to evolving shopper behaviors, competitive dynamics, and market trends.
The partnership promises to deliver a more personalized and efficient shopping experience. By aligning product placement with local customer preferences, the stores will reduce out-of-stocks, minimize excess inventory, and help customers find what they need quickly. Key benefits of SymphonyAI’s solutions include:
- Data-Driven Product Placement: SymphonyAI leverages near real-time data analytics to optimize product placement based on sales trends, seasonality, and customer preferences, ensuring high-demand items are prominently displayed to drive sales.
- Store-Specific Shelf Plans: The platform allows for tailored shelf plans for each store, catering to unique needs such as optimizing high-traffic urban locations for quick-turn items and broader assortments for suburban areas.
As Wills Group integrates more applications into the platform, it will unify data and insights, leverage predictive and generative AI, streamline operations, enhance automation, and improve financial outcomes. This collaboration will utilize SymphonyAI’s advanced technology to enhance Wills Group’s retail operations.
“Throughout the selection process, SymphonyAI’s connected retail strategy demonstrated a strong alignment with our strategic growth plans,” said Mark Samuels. “Their deep understanding of our needs and their technological expertise have made us confident in our choice. We look forward to advancing our retail capabilities with SymphonyAI.”
“Wills Group is making significant strides to meet the evolving needs of fuel and convenience shoppers through connected retail, offering an expanded range of fresh and prepared foods,” added Manish Choudhary, President of SymphonyAI’s retail-CPG division. “We are thrilled to partner with Wills Group to deliver AI-driven solutions that adapt to shopper needs, ensuring long-term success.”
About Wills Group, Inc.
Headquartered in La Plata, Maryland, Wills Group is Great Place to Work Certified™ and operates nearly 300 retail locations across the Mid-Atlantic region, including Dash In, Splash In ECO Car Wash, and SMO Motor Fuels. A family-owned company since 1926, Wills Group specializes in convenience retailing, fuels marketing, and commercial real estate, with a commitment to keeping customers’, employees’, and communities’ Lives in Motion. For more information, visit willsgroup.com.
About SymphonyAI
SymphonyAI is a leading provider of enterprise AI SaaS solutions, driving digital transformation across key growth sectors including retail, consumer packaged goods, financial services, manufacturing, media, and IT/enterprise service management. Since its founding in 2017, SymphonyAI has expanded rapidly, boasting a team of 3,000 professionals. Recognized as the 2024 Microsoft Partner of the Year for Business Transformation – AI Innovation, SymphonyAI is backed by a $1 billion commitment from Dr. Romesh Wadhwani. For more information, visit symphonyai.com.