
Unveils Its First Performance Store in West Edmonton Mall
Skechers has launched its first-ever Skechers Performance store, introducing a groundbreaking retail destination that redefines the shopping experience for athletes and sports enthusiasts. This flagship store, located in Canada’s iconic West Edmonton Mall, represents a bold fusion of retail and performance technology.
A New Era in Retail and Performance Technology
The expansive 7,500+ square-foot store integrates innovative features designed to enhance customer engagement. Shoppers can test Skechers products in action through dynamic settings like half-court pickleball and basketball courts. This interactive environment allows visitors to experience firsthand how Skechers’ footwear and gear perform in real-life scenarios, setting a new standard for immersive retail.
Serving Athletes at Every Level
It’s latest venture aligns with its mission to cater to athletes of all levels, from casual fitness enthusiasts to seasoned professionals. By creating a space where customers can physically engage with products, Skechers underscores its commitment to delivering high-performance products paired with the brand’s signature comfort.
A Strategic Location in a Vibrant Sports Hub
The choice of West Edmonton Mall as the store’s location reflects Its’ strategic vision. This mall, the second largest in North America, attracts millions of visitors annually, making it an ideal venue to showcase Skechers’ innovative approach. Edmonton’s rich sports culture and year-round athletic events further enhance the store’s appeal.
David Beecroft, Country Manager of Its Canada, emphasized the significance of this location: “Edmonton’s vibrant sports culture and passion for hosting athletic events make it the perfect home for Skechers’ first performance destination.”
Advanced Technology and Product Innovations
The store highlights Its cutting-edge technologies, offering an extensive range of performance footwear, apparel, and accessories tailored to various sports. Key innovations on display include:
- Hyper Burst Pro™ Technology
- Performance FitKnit® Technology
- Hands Free Slip-ins® Technology
- Arch Fit® Technology
- Max Cushioning® Technology
These advancements ensure optimal comfort, support, and performance across activities such as basketball, pickleball, soccer, golf, hiking, running, walking, and trail running. By catering to diverse athletic needs, the store offers something for every type of athlete.
Engaging In-Store Experiences
Beyond its product offerings, the Performance store delivers a captivating shopping experience. The store features:
- State-of-the-Art Digital LED Screens: Enhancing the visual appeal and creating an immersive atmosphere.
- Modern Architectural Elements: A sleek, high-tech design that mirrors Edmonton’s vibrant sports culture.
- Interactive Play Areas: Spaces where visitors can test footwear and gear in action.
These elements combine to create a dynamic environment that goes beyond traditional retail, offering a space where sports enthusiasts can fully immerse themselves in It’s brand ethos.
Celebrating the Grand Opening
To commemorate the store’s launch, Skechers enlisted NHL legend and media personality Paul Bissonnette. His presence resonated with the crowd, drawing fans and athletes eager to explore the store and learn how Skechers’ performance products can elevate their game. Bissonnette’s involvement underscores Skechers’ commitment to connecting with sports communities at every level.
A Growing Roster of Elite Athletes
Skechers has firmly established itself in the performance footwear market, boasting a roster of elite athletes who trust the brand’s products. These include:
- Basketball Stars: Julius Randle, Joel Embiid, and Terance Mann
- Soccer Players: Harry Kane and Mohammed Kudus
- Golf Pros: Matt Fitzpatrick and Brooke Henderson
- Pickleball Professionals: Tyson McGuffin and Catherine Parenteau
These athletes’ endorsement of Skechers products highlights the brand’s credibility and performance credentials across various sports.

Expert Guidance for Athletes
The new store serves as more than a retail outlet; it’s a hub for education and personalized service. Its specialists are available to assist customers in finding the perfect footwear and apparel for their specific needs. Whether it’s high-performance running shoes or advanced pickleball equipment, the store offers expert guidance to ensure athletes make informed decisions.
Empowering Athletes of All Levels
It aims to empower athletes, whether they’re weekend warriors or professional competitors. The store’s inclusive approach ensures that innovative products are accessible to everyone, making it a standout in the retail landscape. This customer-centric strategy sets Skechers apart from traditional athletic retailers, which often cater to a narrower audience.
A Milestone in Skechers’ Expansion
The launch of the Performance store at West Edmonton Mall marks a pivotal moment in the brand’s expansion into the performance footwear market. As one of the world’s largest and fastest-growing footwear brands, Skechers continues to innovate, providing athletes with products designed to enhance their performance and comfort.
Broad Accessibility
In addition to its flagship store, Skechers products are available in over 5,300 retail locations globally, as well as online through skechers.com and major department stores. This extensive availability ensures that sports enthusiasts everywhere can access Skechers’ high-quality, performance-driven products.
A Vision for the Future
With the opening of its first Skechers Performance store, the brand is setting a new benchmark in the retail experience for athletes. By combining innovative products, engaging in-store experiences, and expert guidance, Skechers demonstrates its commitment to creating an environment where athletes can thrive.
Read more: Skechers Unveils the World’s First Performance Flagship Store