SimpleTire Launches ‘Roll with Confidence’ Campaign for Car Care Month

SimpleTire, a leading online tire retailer and member of the Dealer Tire Family of Companies, is spotlighting safe driving during this October’s Fall Car Care Month. Organized by the Car Care Council, this initiative encourages drivers to perform preventative maintenance before winter to ensure vehicle safety and reliability.

SimpleTire’s “Roll with Confidence” campaign focuses on the importance of tire maintenance as winter approaches, when driving hazards like snow and ice become more frequent. According to the Car Care Council, summer driving can wear down a vehicle, making fall the ideal time to inspect crucial systems like brakes, tires, and heating in preparation for winter weather.

As part of the campaign, SimpleTire is featuring the launch of Continental Tire’s all-new TrueContact Tour 54 tire. This long-lasting, all-season touring tire, designed for passenger cars, crossovers, and electric vehicles, provides enhanced wet braking, improved handling in wet and dry conditions, and proven traction in light snow—making it perfect for drivers preparing for winter. Available in a range of sizes, the TrueContact Tour 54 includes Continental’s EcoPlus Technology, which offers fuel savings, shorter stopping distances on wet roads, and longer tread life.

Each purchase of TrueContact Tour 54 or other Continental tires comes with additional peace of mind—Continental’s Total Confidence Plan. This comprehensive plan includes:

  • Limited Warranty
  • Mileage Warranty
  • Customer Satisfaction Trial
  • Road Hazard Coverage
  • Flat Tire Roadside Assistance
  • Emergency Trip Interruption Coverage

These protections ensure drivers can feel confident and secure on the road, no matter the conditions. Drivers can register their new Continental tires at www.totalconfidence-plan.com to access these benefits.

Winter Safety Tips:

Proper vehicle maintenance, particularly tire care, is critical to safe winter driving. SimpleTire shares these key tips to help drivers “Roll with Confidence” this season:

  • Check Tire Tread Depth: Adequate tread is essential for traction on wet or snowy roads. Use a penny test or a tread depth gauge to ensure your tires are winter-ready. Continental’s Quick View Indicators make it easy to check tire wear at a glance.
  • Monitor Tire Pressure: Cold weather reduces tire pressure, which can affect handling and lead to uneven wear. Check tire pressure monthly.
  • Rotate Tires: Regularly rotating tires ensures even wear, improving performance and extending tire life. Rotate every 6,000 to 8,000 miles or follow your vehicle’s manual.
  • Inspect for Damage: Check for cracks, bulges, or punctures, as winter conditions can worsen these issues. Replace damaged tires immediately.
  • Consider Replacing Tires: For areas prone to snow and ice, winter tires provide superior traction and control. In milder climates, all-season or all-weather tires still enhance safety and performance. Choosing the right tires is crucial to keeping you and your passengers safe. SimpleTire makes tire replacement easy, offering personalized recommendations, transparent pricing, fast shipping, local installation options, flexible financing, and access to over 300 brands.

“At SimpleTire, we believe drivers should focus on the road, not their tires. As winter approaches, it’s crucial to ensure your tires are in optimal condition for safe driving,” said Karthik Iyer, President and CEO of SimpleTire. “Our Car Care Month campaign reminds drivers to stay safe and roll with confidence wherever their journey takes them.”

In celebration of the “Roll with Confidence” campaign, SimpleTire is hosting an Instagram giveaway, offering one lucky winner a free set of four Continental tires and free installation. The contest runs from October 1 to October 31, 2024, and participants can enter by following the instructions at www.simpletire.com/rollwithconfidence.

Learn More About Car Care Month:

For more information on Fall Car Care Month and vehicle maintenance resources, visit the Car Care Council’s website at https://www.carcare.org/car-care-months/.

About SimpleTire:

Headquartered in Philadelphia, SimpleTire is an innovative online tire retailer dedicated to reinventing the tire replacement process. By linking independent tire distributors and 25,000 installation partners nationwide into one seamless e-commerce platform, SimpleTire offers customers access to a vast inventory of tires from hundreds of brands. Their all-in-one experience spans tire categories including Passenger, Light Truck, Commercial, Agriculture, ATV, and more. Learn more at www.simpletire.com.

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