First Insight Unveils New Gen AI Tool to Unlock Consumer Preferences and Boost Profitability

First Insight, a global leader in Voice of the Customer (VoC) retail solutions, has announced the launch of “InsightIQ Sentiment,” an advanced Generative AI-powered tool designed to revolutionize how retailers, brands, and manufacturers analyze consumer feedback at scale. This innovative solution provides deep, actionable insights, allowing retail teams to make faster, data-driven decisions related to product assortment, design, and marketing by connecting consumer sentiment directly to product value scores.

“With InsightIQ Sentiment, we’re helping retailers not only address product underperformance but also discover hidden opportunities in consumer feedback,” said Greg Petro, CEO of First Insight. “This tool equips merchants to take smarter, more profitable actions that boost margins, sell-through, and customer satisfaction.”

The new tool enables retailers to not just understand consumer opinions but also uncover the reasons behind preferences and behaviors. As consumer expectations evolve rapidly, InsightIQ Sentiment offers clearer, actionable insights to help businesses stay ahead of competitors. By leveraging these insights, retailers can refine their product assortments, optimize marketing campaigns, and tailor offerings to customer needs, driving stronger engagement and profitability.

Key Features of InsightIQ Sentiment:

  • AI-Powered Feedback Summarization: Captures key points from consumer feedback and summarizes sentiment, enabling quick, targeted actions to improve product performance or amplify positive trends.
  • Aspect-Based Sentiment Analysis: Analyzes product attributes like material, fit, color, and style to pinpoint areas for improvement or innovation, while uncovering emerging trends to guide future product development and marketing.
  • Automated Comment Translation: Simplifies feedback analysis across regions by translating comments automatically, helping brands understand customer sentiment in global markets for more refined product adjustments.

Revolutionizing Retail with Generative AI

Retailers today face the challenge of adapting to rapidly changing consumer preferences. InsightIQ Sentiment uses Generative AI to transform unstructured data—such as open-ended feedback and product reviews—into precise insights. This analysis reveals valuable trends, emerging preferences, and opportunities for innovation, empowering retailers to stay ahead of market changes and act swiftly on data-driven insights.

Real-World Application

For example, if a product with a low value score receives negative feedback about its fabric quality but is praised for design and color, InsightIQ Sentiment helps the retailer adjust future designs by improving materials while preserving the design elements customers love. Additionally, the tool can reveal unexpected consumer preferences, such as a demand for sustainable materials or emotional connections to a brand’s heritage, informing more relevant product lines.

With InsightIQ Sentiment, First Insight delivers a powerful combination of AI and consumer insights, driving transformational changes across retail, brands, and manufacturing. The platform unlocks the power of customer data to improve decision-making in product design, pricing, assortment planning, and marketing messaging, ultimately driving profitability.

About First Insight

First Insight is a global leader in Voice of the Customer retail solutions, transforming business decisions through actionable consumer insights and AI. The platform enables retailers and brands to drive revenue and profitability by making data-informed strategic decisions, eliminating guesswork. Trusted by leading global retailers and brands, First Insight excels in optimizing strategy, product, pricing, planning, and marketing decisions. For more information, visit www.firstinsight.com.

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