
Secret Deodorant Teams Up with Beetlejuice for an Afterlife Adventure
Secret Deodorant, a leader in body odor protection, has partnered with Warner Bros. Pictures’ Beetlejuice Beetlejuice to take viewers on a journey into the Afterlife. In a new supernatural ad, Secret Whole Body Deodorant is featured in the iconic Afterlife Waiting Room, offering superior odor protection for all areas of the body.
The ad spotlights quirky characters like a magician’s assistant and an unlucky hiker as they wait for their final destinations in the Afterlife. The magician’s assistant introduces Secret’s Whole Body Deodorant, emphasizing its ability to eliminate odors “from your pits to your bits” without leaving residue or white marks.
“The Waiting Room is a place where eccentric characters deal with the unexpected, including the unpleasant smells of the Afterlife,” says Kate DiCarlo, Senior Communications Director at Procter & Gamble. “We created Secret Whole Body Deodorant to provide long-lasting protection for women, whether they’re facing life or, in this case, the Afterlife.”
Dana Nussbaum, EVP of Worldwide Marketing for Warner Bros. Pictures, adds, “We’re thrilled to bring Secret into the world of Beetlejuice Beetlejuice. This partnership perfectly captures the fun and imaginative spirit of the film while showcasing Secret’s refreshing product.”
Fans of the beloved ghost can immerse themselves further in the Afterlife at Beetlejuice Beetlejuice: The Afterlife Experience in Los Angeles, which includes recreated sets, live entertainment, and a special Secret Whole Body Deodorant activation. The experience runs through October.
Secret Whole Body Deodorant, designed to be gentle on skin and free from aluminum, is available in three forms: a stick, cream, and spray, offering full-body freshness with scents like peach & vanilla blossom, lilac & waterlily, and unscented. The collection is available at major retailers nationwide for $12.99.
About Secret
Secret® has been a pioneer in women’s deodorant for over 60 years, known for its innovation in providing superior odor and wetness protection. The brand celebrates women’s strength, supporting their progress and success without breaking a sweat.
About Procter & Gamble
P&G is a global leader in consumer goods, with iconic brands like Always®, Gillette®, Pantene®, Tide®, and more. Operating in around 70 countries, P&G strives to improve lives with high-quality, trusted products.
About Beetlejuice Beetlejuice
Tim Burton’s latest Beetlejuice sequel brings the Deetz family back to Winter River, where Lydia’s daughter stumbles upon the portal to the Afterlife. With trouble brewing in both worlds, Beetlejuice is summoned for another round of chaos. Beetlejuice Beetlejuice hits theaters and IMAX on September 6, 2024.
About Warner Bros. Pictures
Warner Bros. Pictures, a part of Warner Bros. Motion Picture Group, has been a leader in entertainment for global audiences. Partnering with visionary storytellers, Warner Bros. continues to produce innovative films for worldwide release.