Li & Fung Limited, a global leader in supply chain solutions for consumer brands and retailers, has announced a new licensing partnership with contemporary apparel brand Sanctuary to produce and distribute a premium line of women’s denim. The collection is set to launch in February 2025 and will be available at specialty retailers, department stores, and online at sanctuaryclothing.com, with nationwide wholesale distribution.
Sanctuary, known for its mastery in pant-making and iconic 90s cargo styles, aims to expand its denim offerings through this collaboration. The new line will reflect Sanctuary’s modern aesthetic and commitment to sustainability, featuring responsibly sourced cotton, recycled materials, and eco-friendly washes designed to reduce water consumption and chemical waste.
The collection will include a wide range of denim styles, from long jeans in skinny, straight, bootcut, wide, and barrel cuts, to shorts, A-line skirts, and jackets. Washes will range from white and light to dark and black, offering consumers versatile, on-trend options.
“We are passionate about delivering the perfect-fitting pant, building on our legacy as master pant makers,” said Deb Polanco, Co-Founder and Chief Creative Officer at Sanctuary. “By partnering with Li & Fung, we will meet the growing demand for our denim while staying true to our brand’s DNA and sustainability mission.”
Li & Fung, with over 25 years of expertise in private label and branded collections, will apply its deep knowledge in denim production, including innovations in design, fabric, and eco-friendly processes, to expand Sanctuary’s reach.
“We are thrilled to collaborate with Sanctuary to create premium denim that embodies their commitment to craftsmanship and sustainability,” said David Miller, Executive Vice President of Supply Chain Solutions at Li & Fung. “This collection will seamlessly complement Sanctuary’s lifestyle range, offering modern, timeless denim for every occasion.”
Retailers interested in the collection can contact [email protected] for more information and wholesale opportunities.
About Li & Fung Limited
Li & Fung, headquartered in Hong Kong, is a leading global supply chain solutions provider, specializing in managing supply chains for major retailers and brands worldwide. The company is dedicated to responsible sourcing and sustainability. For more information, visit www.lifung.com.
About Sanctuary
Sanctuary Clothing is a contemporary women’s brand known for modern, versatile pieces that reflect a commitment to sustainability and empowering women. To learn more, visit www.sanctuaryclothing.com.
