Peloton Interactive, Inc. (NASDAQ: PTON) and Costco (NASDAQ: COST) have announced a holiday season partnership, offering the Peloton Bike+ at 300 Costco stores across the U.S. and on Costco.com. Beginning November 1, Costco members can purchase an exclusive Bike+ bundle through February 15, 2025, or while supplies last.
This collaboration marks Peloton’s first U.S. seasonal retail venture, tapping into Costco’s vast network of 136 million loyal members who value high-quality, brand-name merchandise at competitive prices. The partnership allows Peloton to expand its reach and introduce its premium connected fitness experience to a new, affluent audience during the crucial holiday period.
“The Costco brand is incredibly powerful and respected in the U.S. and abroad. Costco members know they are shopping for high-quality products from trusted brands with the best value,” said Dion Camp Sanders, Chief Emerging Business Officer at Peloton. “We’re excited to learn from this first seasonal collaboration in the U.S. and hope to expand Peloton’s distribution with Costco to new markets in the future.”
The self-assembly Peloton Bike+ will retail for $1,999 in-store and $2,199 online (including delivery), bundled with a 48-month extended warranty. To access Peloton’s fitness content, an All-Access Membership is required at $44 per month, offering household accounts with unlimited access to Peloton’s extensive content library, which includes cycling, strength training, pilates, meditation, and more.
About Peloton
Peloton (NASDAQ: PTON) provides a unique, immersive fitness experience with expert instruction and world-class content for users at any fitness level. Whether at home, traveling, or in the gym, Peloton combines innovative hardware, software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of members across the U.S., UK, Canada, Germany, Australia, and Austria. Learn more at www.onepeloton.com.
