
Perfect Moment Ltd. (NYSE American: PMNT), the luxury skiwear and lifestyle brand known for combining technical precision with fashion-forward designs, is set to open its first retail store in Manhattan’s renowned SoHo shopping district.
“The store will reflect our dedication to innovation, merging our iconic heritage with cutting-edge style to create an immersive experience for the local community. For the October opening, we’re excited to celebrate the dynamic energy of New York City and unveil our AW24 collection,” said Jane Gottschalk, co-founder and creative director of Perfect Moment.
Located at 42 Crosby Street, one of SoHo’s charming cobblestone blocks, the store is planned to open in October. The launch will highlight the brand’s AW24 womenswear collection, showcasing popular pieces like the Aurora Ski Pant and Polar Flare Jacket, alongside new iconic designs.
The store’s design will embody the collection’s fusion of contemporary style with timeless tradition. As a seasonal retail location, it will remain open from October through April, coinciding with the winter ski and holiday shopping seasons.
After significant growth from its eCommerce efforts, Perfect Moment’s move into brick-and-mortar retail signifies an important milestone for the global brand. This seasonal presence offers an opportunity to evaluate the potential for more permanent store locations. The brand’s success at high-end retailers and New York’s prominence as a global fashion hub further support the expansion.
“Our SoHo store marks a transformative moment for Perfect Moment, allowing us to connect directly with the New York community for the first time,” noted Gottschalk.
Gottschalk also described the store’s interior as reflecting the brand’s signature blend of fashion and function, with cool-toned metallic surfaces evoking a wintry ambiance. The design will feature Perfect Moment’s trademark bold red, with furniture pieces in a deep burgundy, a key color for the season. Fitting rooms will enhance the shopping experience with large, AI-generated backdrops of a majestic alpine ski resort, adding to the brand’s distinct, vibrant aesthetic.
Throughout the season, the SoHo location will serve as a lively hub for exclusive events and marketing campaigns, further engaging the local community and elevating the brand experience.
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About Perfect Moment
Founded in 1984 in the mountains of Chamonix, Perfect Moment is a luxury skiwear and lifestyle brand that fuses technical excellence with fashion-forward designs. The brand offers pieces that transition seamlessly from the slopes to city streets, beaches, and beyond.
Originally the vision of extreme sports filmmaker and professional skier Thierry Donard, Perfect Moment has been rooted in adventure for over 20 years. In 2010, Jane and Max Gottschalk acquired the brand, infusing it with a fresh style focus while enhancing its fit, performance, and use of top-tier materials. Today, Perfect Moment is recognized for its statement pieces and is available globally online and through premier retailers like MyTheresa, Net-a-Porter, Harrods, Selfridges, Saks, Bergdorf Goodman, and Neiman Marcus.
Important Caution Regarding Forward-Looking Statements
This press release contains forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These statements are based on current expectations and involve inherent risks and uncertainties. Factors that could cause actual results to differ materially include those described in our Form 10-K for the fiscal year ended March 31, 2024. We do not undertake any obligation to update forward-looking statements based on new information or future developments.