
MessageGears, a leading data activation and engagement platform for enterprise brands, has been named “one to watch” in Snowflake’s Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined by AI, Privacy, and Data Gravity. The report, launched by Snowflake, an AI Data Cloud company, highlights how marketers can leverage Snowflake’s platform alongside partner solutions to optimize customer engagement and drive business success.
“Our joint customers are experiencing significant benefits and achieving higher lifetime value across multi-channel campaigns without the silos and bottlenecks typical of legacy tech stacks,” said Will Devlin, VP of Marketing at MessageGears.
The third annual edition of the report identifies key technologies, tools, and platforms used by Snowflake’s 9,800 customers as of April 2024. It focuses on 10 technology categories essential for building marketing data stacks that capitalize on AI advancements.
“MessageGears was selected as ‘one to watch’ in the Marketing & Customer Engagement category due to its innovative approach in meeting the evolving needs of enterprise marketers and data professionals,” said Denise Persson, Chief Marketing Officer at Snowflake. “We’re excited to support their ongoing momentum in helping our shared customers unlock data’s full potential, seize AI opportunities, and shape the future of martech.”
The report underscores three core shifts shaping the modern martech landscape: the growing influence of AI, the importance of data gravity, and the emphasis on privacy. It explains how these factors are driving trends in data-driven marketing and highlights emerging strategies for measuring marketing effectiveness.
“Our partnership with Snowflake demonstrates the strengths of the MessageGears platform,” added Devlin. “Enterprise brands can execute top-tier marketing campaigns without needing to copy, import, or sync their data. This eliminates common challenges found in traditional tech stacks.”
The report also outlines how Snowflake customers use partner technologies to enable informed, data-driven marketing strategies. Snowflake provides a comprehensive view of the partner tools and technologies that businesses leverage to build their marketing data stacks.
Read the full report: The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving in a World Redefined by AI, Privacy, and Data Gravity.
About MessageGears
MessageGears is a data activation and engagement platform that enables enterprises to use their complete data sets to communicate seamlessly across channels like email, SMS, mobile, and third-party platforms. With a mission to provide secure and efficient data access without the need for moving or syncing data, MessageGears empowers leading brands such as Expedia, Chewy, and KAYAK to streamline customer data management and drive higher ROI. Learn more at messagegears.com.