Macy’s and Disney Launch Holiday Collaboration with Minnie Mouse Balloon Debut

Macy’s has announced a new holiday collaboration with Disney, celebrating the magic and legacy of both iconic brands. This limited-edition Disney collection, available exclusively at Macy’s, features fashion-forward apparel, accessories, and collectibles for all ages. In addition to the collection, Minnie Mouse will make her debut as a balloon in the Macy’s Thanksgiving Day Parade®—a historic moment that honors the long-standing relationship between Macy’s and Disney, which began in 1934 with Mickey Mouse’s first appearance in the Parade.

The collection features exclusive Disney artwork created by Jeff Shelly, Disney’s legendary director of character art. His unique designs, featuring beloved characters like Mickey Mouse, Minnie Mouse, and Donald Duck, are showcased in products that bring both Macy’s and Disney fans together.

“Macy’s and Disney have created magic together for ninety years, establishing a legacy that is beloved across multiple generations,” said Nata Dvir, Chief Merchandising Officer at Macy’s. “We are thrilled to offer this exclusive assortment of holiday merchandise that brings our history to life through the lens of our Mickey and Minnie Shops, where customers can shop unique products and enjoy a truly magical experience.”

Chrissy Anderson, Vice President of North America Brand Commercialization at Disney Consumer Products, added, “Fans of all ages will have the chance to welcome Minnie Mouse as she makes her debut in this year’s Macy’s Thanksgiving Day Parade. What better way to celebrate this milestone than with a collection that highlights her timeless charm and iconic style.”

Exclusive Artwork by Jeff Shelly

Jeff Shelly has crafted exclusive artwork for this collaboration, capturing the essence of Disney and Macy’s with characters like Mickey and Minnie Mouse. These original pieces are featured on various products and are highlighted by Minnie Mouse’s balloon debut in the Parade.

Limited-Edition Collection

This exclusive Disney collection includes over 100 unique products, perfect for holiday gifting and creating family memories. From cozy pajamas and slippers to fashionable apparel and accessories for adults, the collection offers something for everyone. The range also features nostalgic products that reflect the iconic Disney-Macy’s legacy. Collaborations with brands like BaubleBar, Stoney Clover Lane, Kate Spade, Citizen, Funko, Hallmark, Swarovski, and Loungefly further enrich the assortment with limited-edition items.

Dedicated Disney Shops at Macy’s

From October 17th through the New Year, Macy’s will feature dedicated Mickey and Minnie Shops in Macy’s Herald Square flagship and 200 other Macy’s locations nationwide. At Macy’s Herald Square, customers can enjoy a special concession stand and an interactive AR experience, allowing them to virtually become Macy’s Thanksgiving Day Parade “Balloon Handlers.” This exclusive Disney experience will also allow shoppers to browse the limited-edition collection in person.

To celebrate the collaboration, LEGO will host build events in select Mickey and Minnie Shops on Saturday, November 2, offering even more festive fun for customers.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., serves as a style source for generations of customers. With a large e-commerce platform, Macy’s delivers a seamless shopping experience, offering great values across apparel, home, beauty, and more. Macy’s hosts iconic events such as the Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®, making every holiday season memorable for its customers.

About Disney Consumer Products

Disney Consumer Products brings beloved brands and franchises into the everyday lives of families worldwide. Through a wide array of products and experiences, Disney enhances lives through creativity and storytelling.

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