Herbal Essences is expanding its partnership with Love Island fan favorite Amaya by introducing the all-new Papaya + Citrus Strength Collection, a tropical-inspired haircare line designed to strengthen hair while delivering a refreshing sensory experience. The new collection will be available at national retailers beginning June 26, 2026, giving consumers a chance to experience the vibrant scent and nourishing formulas inspired by one of reality television’s most beloved personalities.
The launch represents the next chapter in the collaboration between Herbal Essences and Amaya, whose previous appearance in the brand’s popular “Scent Traps” campaign resonated strongly with fans. Rather than ending with a single campaign, enthusiastic consumer feedback inspired Herbal Essences to create a dedicated collection centered around Amaya’s energetic personality and signature tropical style.
A Collection Inspired by Fans
According to Herbal Essences, the idea for the Papaya + Citrus Strength Collection came directly from its audience. After Amaya’s appearance in the “Scent Traps” campaign, social media quickly filled with requests for more collaborations featuring the reality TV personality. Fans repeatedly called for a papaya-inspired fragrance and additional products that captured the bright, playful energy Amaya brought to the campaign.
Recognizing the overwhelming enthusiasm, the brand transformed those requests into a full product line. The collection also celebrates Amaya’s Dominican heritage and embraces the affectionate “Amaya Papaya” nickname that became synonymous with her during her time on Love Island.
The result is a fragrance designed to evoke the feeling of a tropical getaway. Bright citrus notes greet users at the start of every wash before blending into warm, juicy papaya aromas that create a sweet yet balanced scent. The fragrance aims to provide an uplifting shower experience while remaining subtle enough for everyday use.
Amaya Brings Her Personality to the Collection
For Amaya, the collaboration reflects both her personal style and her long-standing appreciation for the Herbal Essences brand.
“I absolutely love this collection. It’s tropical, sweet, warm and a little extra—which is exactly my vibe,” Amaya said. “Beyond the scent, these products leave my hair stronger, shinier and healthier after every wash. It’s no secret that Herbal Essences is my go-to for haircare, so this extension of our partnership just made perfect sense. This collaboration really feels like me in a bottle.”
Her comments highlight the collection’s dual focus on performance and fragrance, combining effective haircare with a scent profile that mirrors her vibrant personality.
Strength-Focused Haircare for Everyday Use
The Papaya + Citrus Strength Collection consists of two everyday haircare essentials formulated to help strengthen hair against damage while enhancing shine.
The Papaya + Citrus Strength Shampoo is available in a 13.5-ounce bottle with a suggested retail price of $6.99. The shampoo gently cleanses hair while helping reinforce strands, reduce damage, and restore natural-looking shine. Its formula is free from parabens and silicones, making it suitable for consumers seeking cleaner ingredient profiles.
Complementing the shampoo is the Papaya + Citrus Strength Conditioner, also offered in a 13.5-ounce bottle for $6.99. Designed to work alongside the shampoo, the conditioner helps fortify hair fibers, improve manageability, and lock in healthy-looking shine without weighing hair down. It is formulated without parabens or dyes.
Adding an exclusive element to the launch is the Limited-Edition Dual Amaya Papaya Pack, priced at $12.99. Available exclusively at Walmart stores and Walmart.com from June 27 through July 30, 2026, while supplies last, the special edition bundle includes both the shampoo and conditioner in custom-designed packaging. Each bottle also features a personal letter from Amaya, giving fans a more personal connection to the collaboration.
Thoughtfully Formulated Ingredients
The new collection combines tropical-inspired fragrance with ingredients selected to support healthier-looking hair. Each formula is powered by jojoba seed oil and citrus peel oil, ingredients commonly used in haircare to help nourish strands while promoting softness and shine.
Beyond performance, Herbal Essences has emphasized ingredient transparency and accessibility across the collection. Every product is:
- Certified PETA cruelty-free
- Free from silicones
- Free from dyes
- Free from parabens
- Dermatologist-tested
- pH-balanced
- Gentle enough for daily use on all hair types
These features reflect growing consumer demand for products that balance effective performance with more mindful formulations.
Bringing Tropical Energy to Everyday Haircare
With the launch of the Papaya + Citrus Strength Collection, Herbal Essences continues to build on its strategy of combining celebrity partnerships with consumer-driven product innovation. Rather than simply creating a limited promotional campaign, the company has translated fan enthusiasm into a permanent haircare experience inspired by Amaya’s personality and tropical aesthetic.
From its vacation-inspired fragrance profile to strengthening formulas suitable for everyday use, the collection aims to deliver both sensory enjoyment and practical haircare benefits. Whether consumers are longtime Herbal Essences users or fans of Amaya looking to bring a touch of tropical energy into their daily routine, the new lineup offers an accessible option at an affordable price point.
The Herbal Essences Papaya + Citrus Strength Collection will be available at national retailers beginning June 26, 2026, with the exclusive Limited-Edition Dual Amaya Papaya Pack arriving at Walmart and Walmart.com on June 27 for a limited time.
About Herbal Essences
Herbal Essences offers a wide range of shampoos, conditioners, hair mists, and styling products designed for different hair types and needs. The brand’s philosophy centers on the belief that hair care should transform both your hair and your mood. Herbal Essences emphasizes natural ingredients and formulas often free from parabens, gluten, and sulfates, with iconic scents that encourage women to prioritize self-care.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.
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