DEUNA’s Aware AI: Transforming Data Chaos into Commerce Growth
In an age where companies lose an estimated $1.8 trillion annually due to poor decision-making driven by fragmented data, DEUNA emerges as a game-changer. The unified platform simplifies global payments and powers next-generation commerce with its groundbreaking commerce-aware AI. This innovative solution turns data chaos into actionable, real-time insights that drive growth and profitability.
“We are introducing a platform capable of delivering actionable, real-time insights by automating data ingestion and preparation and by designing merchant, sector-specific, high-impact growth strategies through an AI multi-system of agents and Machine Learning models (ML),” said Roberto E. Kafati, DEUNA’s Co-founder and CEO.
The Challenge of Fragmented Data
Businesses today face the daunting task of managing unreliable and outdated data. On average, 80% of a data team’s time is spent cleaning and organizing data. Despite these efforts, 73% of companies report persistent issues with poor data quality. This inefficiency not only hampers growth but also leads to significant missed opportunities for businesses that fail to capitalize on the full potential of their data.
Aware AI: Automating and Optimizing Commerce
DEUNA’s Aware AI addresses these challenges by automating data preparation, systematizing insight discovery, and delivering actionable strategies that improve customer lifetime value, streamline operations, and optimize payment performance in real time.
Research shows that companies leveraging data effectively for decision-making are 19 times more likely to achieve sustained profitability and seven times more likely to secure long-term customer loyalty. They are also three times more likely to make impactful, informed decisions compared to their competitors.
By unifying data from various sources, DEUNA ensures businesses have accurate and actionable insights at their fingertips. The platform’s multi-agent AI system and sector-specific machine learning models adapt to individual businesses’ needs, evaluating millions of potential strategies in real time and ranking them by relevance and impact.
Proven Success: KFC LATAM
A standout case of DEUNA’s Aware AI in action is its implementation with KFC LATAM. The fast-food giant piloted over 20 proof-of-concept initiatives powered by Aware AI, achieving remarkable results. Highlights included a 20% contribution to overall sales growth, a 27% increase in targeted product category sales, and a threefold boost in promotion conversions.
Nicolas Rodriguez, Digital Transformation Director for KFC LATAM, highlighted the transformation:
“Over the years, we’ve established a robust digital ecosystem, integrating multiple sales channels that have positioned us as a regional leader. However, with growth comes complexity, such as managing data from multiple sources. With DEUNA’s Aware AI, we’ve eliminated this bottleneck. Now, our data is unified, accurate, and available in real time—empowering us to make informed decisions faster than ever before.”
How Aware AI Works
DEUNA’s Aware AI employs a four-step process to revolutionize data management and decision-making:
- Automated Data Ingestion and Cleaning: The platform automates data ingestion and unifies sources, such as checkout and payment systems. It cleans the data, ensuring it’s analysis-ready without manual intervention.
- Sector-Specific Machine Learning Models: DEUNA applies sector-specific ML models and an AI multi-agent system, tailoring insights to industry-specific variables, performance metrics, and regional differences.
- Real-Time Strategy Evaluation: Aware AI evaluates millions of potential strategies in real time, continuously learning from new data. It ranks these strategies by their potential impact and relevance, delivering actionable recommendations to businesses.
- Interactive Insights Platform: Insights are delivered through a flexible, intuitive platform that supports natural language interaction. Users can ask complex questions, trigger campaigns, and implement operational actions seamlessly.
This integrated approach empowers businesses to overcome data challenges and unlock growth opportunities by providing insights that are not only accurate but also actionable.
DEUNA’s Growth Trajectory
Since its founding at Stanford just four years ago, DEUNA has experienced exponential growth. In 2024 alone, the company’s payment volume increased 24-fold, while its headcount grew by 50%. DEUNA now operates in over 10 countries and has attracted over $40 million in Seed and Series A funding from top-tier investors, including SoftBank Early Stage, Activant Capital, LCatterton, Acrew, and Valor Capital.
The platform serves a diverse range of clients, including leading airlines, movie theaters, fast-food chains, retailers, and telecom companies across Latin America and beyond.
About DEUNA
DEUNA is a unified platform designed to simplify global payments and drive the future of commerce. Its mission is to help businesses maximize financial results by managing over 200 payment providers, centralizing payment reconciliations, and offering seamless payment experiences. DEUNA’s solutions, including one-click payments, customizable organization rules, and white-label modular components, enable businesses to boost conversions and streamline operations.
A Path to Data-Driven Commerce
As businesses navigate an increasingly complex digital landscape, the ability to leverage data effectively is no longer optional—it’s a necessity. DEUNA’s Aware AI provides a clear path forward, empowering companies to turn fragmented data into actionable insights that drive growth and profitability.
With proven success stories, cutting-edge technology, and a commitment to innovation, DEUNA is not just transforming commerce—it’s defining its future.
Read more: DEUNA’s Aware AI: Turning Data Chaos into Accelerated Commerce Growth
