ReposiTrak and Upshop Launch Comprehensive Food Traceability Solution to Meet Industry and FDA Standards

ReposiTrak and Upshop Launch Comprehensive Food Traceability Solution to Meet Industry and FDA Standards

ReposiTrak, the world’s leading food traceability network, has partnered with Upshop, a technology leader in food retail operations, to introduce a groundbreaking source-to-store traceability solution for grocery retailers. This initiative aims to address the FDA’s FSMA 204 food traceability final rule while keeping retailers competitive in a rapidly evolving market.

The Growing Demand for Traceability

“Traceability is no longer a distant goal—it’s here and now,” said ReposiTrak Chairman and CEO Randy Fields. “Although we’re 365 days away from the FDA’s enforcement deadline, the industry itself is dictating the pace of adoption.”

Major retail chains such as Kroger, Albertsons, and Walmart have implemented their own food traceability programs, raising the bar for the industry. These programs often surpass the FDA’s requirements, adding urgency for suppliers and retailers to adapt.

Unlike the FDA’s FSMA 204 mandate, which focuses on specific foods listed on the Food Traceability List (FTL), leading retailers are requiring traceability for all foods. Moreover, their timelines are significantly shorter. Several major players have set a compliance deadline of June 30, 2025—seven months ahead of the FDA’s January 20, 2026 deadline. Additionally, these programs demand more detailed traceability data for every shipment, transmitted electronically.

A Collaborative Solution

Recognizing these challenges, ReposiTrak and Upshop have combined their expertise to create a seamless solution for the food retail industry. Mark Hawthorne, Chief Innovation and Strategy Officer at Upshop, highlighted the importance of this collaboration: “Our partnership with ReposiTrak enables the fast, easy transmission of food traceability data from the supply chain to the store. For consumers, this demonstrates a strong commitment to food safety and supply chain transparency.”

The new solution connects suppliers and retailers, leveraging the extensive networks of both companies. ReposiTrak’s platform includes thousands of suppliers and their traceability shipment data, while Upshop serves over 450 retailers and their stores. Together, they offer a robust system that simplifies compliance and enhances operational efficiency.

Key Features of the Traceability Solution

  1. Comprehensive Traceability Records
    The solution ensures the creation and storage of complete traceability records that meet the FDA’s FSMA 204 requirements. This includes electronic documentation of all required data elements for every shipment.
  2. Enhanced Retail Operations
    By integrating supply chain data with in-store operations, the system optimizes inventory management, labor allocation, and customer experience. This unlocks opportunities for improved margins and growth.
  3. Proactive Industry Adaptation
    The platform helps retailers stay ahead of regulatory deadlines while meeting the stringent requirements of industry leaders like Walmart and Kroger.

Opportunities for Industry Engagement

To help retailers and suppliers navigate these changes, ReposiTrak and Upshop are hosting a free webinar titled:
“ASK US ANYTHING | TRACEABILITY: How Retailers Can Solve Source-to-Store Traceability for FSMA 204”

  • Date: Wednesday, February 12, 2025
  • Time: 2:00 – 3:00 p.m. Eastern Time
  • Speakers: Lauren Kennedy, Upshop Vice President of Customer Success, and Derek Hannum, ReposiTrak Chief Customer Officer
  • Registration: Register here

The webinar will provide practical insights into simplifying compliance and preparing for FSMA 204, giving attendees the tools they need to align with industry expectations.

ReposiTrak and Upshop Launch Comprehensive Food Traceability Solution to Meet Industry and FDA Standards

About Upshop

Upshop is a leading provider of SaaS solutions that streamline store operations for food retailers. Its unified platform supports forecasting, ordering, production, and inventory optimization, enabling smarter, interconnected operations across Fresh, Center, DSD, and eCommerce departments. Trusted by over 450 retailers and 50,000 stores worldwide, Upshop has demonstrated measurable improvements in sales, food safety, shrink reduction, and sustainability.

For more information, visit Upshop’s website or watch customer testimonials on YouTube.

About ReposiTrak

ReposiTrak (NYSE: TRAK) offers a comprehensive suite of cloud-based solutions designed for food traceability, compliance, risk management, and supply chain optimization. Supported by a team of industry experts, ReposiTrak provides retailers, suppliers, and wholesalers with tools to enhance operational efficiency and ensure regulatory compliance.

Learn more at ReposiTrak’s website.

Driving Innovation in Food Traceability

As the food retail industry moves toward greater transparency and safety, the collaboration between ReposiTrak and Upshop sets a new standard for traceability. By addressing both regulatory requirements and heightened industry expectations, their source-to-store solution empowers retailers to remain competitive while prioritizing consumer trust.

This revised article captures the original content in 800 words, emphasizing the significance of the partnership, its impact on the industry, and the benefits for retailers and consumers.

Read more: ReposiTrak and Upshop Launch Comprehensive Food Traceability Solution to Meet Industry and FDA Standards

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