
Attentive, an AI-powered mobile marketing platform, has shared its exclusive data from Cyber Week 2024, spanning November 25 to December 2. Prominent brands like Crate & Barrel, Ugg, Hoka, and Brooks Brothers utilized Attentive’s advanced AI tools, achieving more than double the revenue growth compared to non-AI users. This underscores the critical role of AI in enhancing customer engagement and delivering personalized shopping experiences during the peak retail season.
Transformative Impact of AI on Mobile Commerce
Attentive’s global data across North America, EMEA, and APAC reveals that mobile shopping outpaced desktop purchases during Cyber Week. Brands sent 3.9 billion messages through the Attentive SMS and email platform, marking a 38% year-over-year growth in message volume.
“AI is redefining mobile commerce by enabling hyper-personalized experiences,” said Amit Jhawar, CEO of Attentive. “By analyzing browsing behavior, purchase patterns, and consumer preferences, Attentive AI equips brands with unmatched insights to boost conversions and set industry standards.”
Key Insights from Cyber Week 2024
- AI Solutions Enhance Revenue and Loyalty:
- Brands using Attentive’s AI Pro and AI Journeys achieved double the attributed revenue growth compared to non-AI users.
- AI-powered personalization resulted in a 17% increase in customized messages and a 13% rise in average order value. Opt-out rates dropped by 23%, indicating stronger customer loyalty.
- Mobile Shopping Dominates:
- Categories such as apparel, beauty, and pet products saw the highest mobile purchase growth.
- Electronics purchases rose by 10% year-over-year, reflecting consumer confidence in mobile commerce for high-ticket items.
- Email and SMS Drive Results Together:
- Email excelled as an early engagement tool, while SMS achieved the highest conversion rates on Cyber Monday, serving as the final push for purchases.
Join the Conversation
For more insights, join Attentive’s webinar, “Post-BFCM Power Play,” on December 5, co-hosted with Simon Data, Bazaarvoice, Friendbuy, and Gorgias.
About Attentive
Attentive is revolutionizing mobile marketing by enabling brands to create personalized customer journeys. Trusted by global brands like GUESS and Urban Outfitters, the platform leverages real-time data and advanced AI to drive engagement and recurring revenue.
Learn more at www.attentive.com or follow Attentive on LinkedIn, Instagram, and X (formerly Twitter).