CookUnity Acquires Cookin to Expand Opportunities for Culinary Creators
CookUnity, the chef-driven meal delivery platform reshaping the way we experience food, has acquired Cookin, a leading platform that enables chefs to organize, market, and grow their food businesses. This strategic acquisition aims to address systemic challenges in the culinary industry, offering underpaid chefs enhanced earning potential and expanded opportunities.
Revolutionizing the Culinary Landscape
The acquisition represents a pivotal step in CookUnity’s mission to create a comprehensive platform for culinary creators. According to CookUnity Founder and CEO Mateo Marietti:
“Acquiring Cookin is a significant step toward building the world’s first and most comprehensive creator platform in the food sector. We’re providing chefs new revenue opportunities and establishing a dynamic, chef-driven marketplace.”
CookUnity’s second major acquisition this year underscores its rapid growth and commitment to empowering chefs. The company has already achieved exponential success, with renowned chefs such as James Beard Award winner Esther Choi and Iron Chef Jose Garces among its contributors. The integration of Cookin’s network of 1,500 creators across 40 U.S. states and 10 Canadian provinces further expands CookUnity’s reach and impact.
Uniting Strengths for Chef Empowerment
Cookin’s focus on professional home chefs and hyperlocal food models complements CookUnity’s offerings. Through this integration, chefs can diversify their business models. CookUnity’s chefs will gain access to Cookin’s à la carte and limited-time “drop” meal models, while Cookin’s chefs can leverage CookUnity’s subscription-based services and its Ingredients Club—a unique feature providing wholesale ingredient access via CookUnity’s supply chain.
Both platforms share a unified mission: enabling chefs to connect directly with consumers. This acquisition enhances opportunities for culinary entrepreneurs to thrive, offering innovative tools for business growth, marketing, and logistics management.
Expanding Internationally and Innovating Locally
The acquisition marks CookUnity’s first international expansion into Canada. Chefs using CookUnity’s platform will benefit from its robust logistics, packaging, and delivery services, allowing them to focus on culinary excellence. Cookin’s tools, in turn, provide chefs with enhanced business management capabilities, expanding their ability to operate direct-to-consumer food businesses.
Cookin Co-Founder and CEO Morley Ivers expressed excitement about the partnership:
“Joining forces with CookUnity is transformative for Cookin and the culinary creators we support. Together, we’re elevating the food industry, empowering chefs to thrive, and connecting them with consumers who value quality and authenticity in their meals.”
Benefits for Chefs and Consumers
For chefs, the partnership unlocks new revenue streams, marketing tools, and access to a broader customer base. Chefs can leverage CookUnity’s subscription model to establish recurring income while experimenting with Cookin’s flexible order formats to attract diverse clientele.
For consumers, the merger means greater access to an expanded variety of chef-prepared dishes. By bridging the gap between culinary creators and diners, the partnership enhances convenience and variety while maintaining the human touch in food preparation.
A Commitment to Innovation
CookUnity’s vision extends beyond meal delivery. By integrating Cookin’s capabilities, the company aims to redefine how chefs engage with consumers and how food is experienced in the digital age. This includes continued innovation in partnership with culinary creators to prioritize quality and elevate the dining experience.
About CookUnity
CookUnity is a chef-driven meal delivery service connecting top culinary talent with consumers who seek restaurant-quality meals delivered to their doorstep. Focused on sustainability and culinary innovation, CookUnity offers diverse menus curated by professional chefs, using locally sourced ingredients whenever possible. With hundreds of dishes nationwide, CookUnity is redefining convenience without compromising on taste or quality. Learn more at CookUnity.com.
About Cookin
Founded in 2022, Cookin empowers culinary creators to build and scale food businesses with tools for online sales, operations management, and marketing. From home chefs to small restaurants, Cookin helps break traditional barriers, enabling food creators to establish and grow their brands. The acquisition by CookUnity expands opportunities for these creators to reach broader audiences across North America.
A New Era for Culinary Creators
The acquisition of Cookin by CookUnity signifies a turning point in the food industry. Together, these platforms are reimagining how chefs connect with consumers, empowering culinary entrepreneurs to thrive in an evolving marketplace while offering consumers diverse, high-quality dining options delivered to their doors.
