
Intuit and Amazon Partner to Empower Millions of Sellers
Intuit Inc. (NASDAQ: INTU) and Amazon (NASDAQ: AMZN) have announced a landmark multi-year strategic partnership aimed at revolutionizing financial management for millions of Amazon sellers. By combining Intuit’s advanced AI-driven platform with Amazon’s extensive seller ecosystem, the collaboration is set to provide sellers with cutting-edge tools to manage finances, stay compliant, access capital, and fuel business growth.
Through this partnership, Amazon sellers will gain streamlined access to Intuit’s suite of tools, enabling them to monitor financial metrics such as profitability, cash flow, and estimated tax liabilities. These insights are designed to empower sellers to make informed decisions and scale their businesses with confidence.
Transforming Financial Management for Sellers
As part of this collaboration, QuickBooks will serve as Amazon’s preferred financial management solution, integrated directly into Amazon Seller Central—the platform where sellers manage their operations. Intuit CEO Sasan Goodarzi emphasized the significance of this partnership:
“We know businesses that use Intuit’s QuickBooks platform have a nearly 20-point higher success rate than those who don’t. Partnering with Amazon allows us to bring the power of our AI-driven platform to sellers, helping them increase revenue, improve profitability, and grow with confidence.”
Amazon is equally committed to supporting its sellers. Dharmesh Mehta, Amazon’s Vice President of Worldwide Selling Partner Services, shared Amazon’s vision:
“We innovate daily to help sellers succeed. Partnering with Intuit enables us to provide sellers with enhanced financial tools and access to capital, ensuring they can scale efficiently.”
Key Benefits for Amazon Sellers
The partnership aims to deliver a range of advantages to Amazon sellers, including:
- Comprehensive Financial Management
Sellers will have access to an integrated, data-driven experience that brings their Amazon data into Intuit’s platform. This allows them to monitor profitability, cash flow, inventory, and tax estimates in one centralized location. The streamlined experience simplifies tax compliance and filing, ensuring sellers are well-prepared for tax time. - Simplified Access to Capital
Eligible sellers can leverage personalized loans through QuickBooks Capital, accessed directly from Amazon Seller Central. This integration will make it easier for small businesses to secure funding, enabling faster and more efficient growth. - AI-Powered Business Insights
Intuit’s platform provides actionable insights, helping sellers understand their financial health and identify growth opportunities. These tools are designed to optimize business performance and support long-term success.
Empowering Sellers with AI-Driven Tools
Intuit’s AI-powered business platform is built to cater to the needs of small and mid-market businesses, offering a suite of tools for financial and workforce management. Features include payroll, bill payments, marketing automation, live expert assistance, and third-party integrations. By embedding these capabilities into Amazon Seller Central, the partnership aims to create a seamless experience for sellers looking to grow and scale their operations.
Beyond functionality, Intuit’s commitment to responsible AI ensures that its tools adhere to the highest standards of data privacy, security, and ethical governance. The company uses advanced technologies to safeguard customer data and maintain trust, underscoring its role as a leader in the AI and financial technology sectors.
A Timeline for Implementation
The rollout of these new capabilities is set to begin in mid-2025, starting with sellers in the U.S. and expanding to international markets thereafter. This phased approach ensures a smooth transition and maximizes the impact of the tools for Amazon sellers worldwide.
About Intuit and Amazon
Intuit is a global financial technology leader dedicated to empowering individuals and businesses through innovative solutions. Serving over 100 million customers worldwide, its flagship products include TurboTax, Credit Karma, QuickBooks, and Mailchimp. For more information, visit Intuit.com.
Amazon, a leader in e-commerce innovation, continually strives to support its sellers through tools and services that enhance business efficiency and growth.
A Shared Vision for Seller Success
The partnership between Intuit and Amazon marks a significant step forward in equipping sellers with the tools they need to thrive. By combining Amazon’s reach with Intuit’s expertise, this collaboration is set to redefine the way sellers manage and grow their businesses, fostering greater success in the competitive e-commerce landscape.