Bynder, a global leader in AI-powered enterprise Digital Asset Management (DAM), played a pivotal role in helping brands achieve record-breaking sales during the Black Friday and Cyber Monday shopping period. By enabling exceptional content experiences across multiple e-commerce channels, Bynder’s platform ensured that global brands could deliver optimized and targeted content at scale.
From November 27 to December 2, 2024, a period covering Black Friday, Small Business Saturday, and Cyber Monday, Bynder’s Content Experiences (CX) for Omnichannel solution powered the delivery of over 6 billion assets to more than 70,000 websites. This represents a 15% increase in assets served compared to 2023, with Black Friday alone seeing a 67% higher volume of asset deliveries than the average day in 2024. Additionally, over 4.5 billion asset transformations were undertaken to cater to the needs of these busy shopping days.
Leading brands such as Sur La Table, Bose, Raymour & Flanigan, and Puma used Bynder’s CX for Omnichannel to provide consistent and compelling content across their digital channels. These included websites, e-commerce platforms, email campaigns, and social media outlets. Bynder’s digital asset management (DAM) system serves as the core of a brand’s marketing technology stack, while the CX for Omnichannel solution acts as the delivery mechanism that automates the process of serving optimized assets to various digital touchpoints in real time.
The integration of Bynder’s solutions allows for seamless content delivery during high-demand periods such as Black Friday, ensuring that brands can adapt quickly to changing consumer needs. Bynder’s platform offers the flexibility to transform and optimize content specifically for each channel, maximizing engagement, improving website performance, and increasing conversions across e-commerce sites.
A recent study by NielsenIQ, analyzed by Barcelona’s OBS Business School, reveals that Black Friday has become one of the most anticipated retail events in Europe, with 61% of consumers in Spain, the UK, Italy, France, and Germany expected to participate. In the U.S., a record-breaking 200.4 million shoppers took part in the five-day holiday weekend, surpassing the previous year’s 196.7 million.
The importance of timely and targeted content during this period is emphasized by a Bynder survey, which found that 51% of marketers believe that Black Friday requires more marketing assets than any other holiday season. However, 36% of respondents expressed challenges in managing the sheer volume of assets created for the peak shopping season.
Sur La Table, a retailer specializing in upscale cooking and dining products, is a key example of how Bynder is enabling businesses to scale their content efforts. Blake Bakanoff, VP of Creative at Sur La Table, shared, “A good tool improves the way we work. A great partner improves the way we think, make, and move. Bynder’s CX for Omnichannel solution empowers us to create, adapt, and deliver a wealth of custom content tailored to every channel. Whether we are showcasing thoughtful gift ideas on Instagram, sharing original holiday recipes via email, or engaging customers on our website, Bynder connects our teams and external partners to our extensive content catalog, ensuring we inspire and delight customers with curated, memorable experiences.”
Peter-Paul Houtman, CTO at Bynder, emphasized the importance of scalability and AI-powered solutions during peak retail seasons. He explained, “The period between Thanksgiving and Cyber Monday represents some of the busiest days for e-commerce retailers. With an increasing volume of products and shoppers, retailers need a powerful platform like Bynder to deliver exceptional content experiences. Our unified omnichannel approach ensures no opportunity is missed, while our Content Experiences solution helps brands supercharge their marketing strategies and create targeted, effective content across digital touchpoints.”
Bynder’s DAM and CX for Omnichannel solutions are essential for brands navigating the challenges of seasonal shopping periods, providing the tools necessary for successful content management and delivery. These technologies not only enhance brand consistency but also drive tangible results in terms of engagement, website performance, and conversions.
To learn more about Bynder’s DAM and CX for Omnichannel solutions, visit their official website at Bynder DAM and CX for Omnichannel.
