G2 Integrates with Buy with AWS to Simplify Software Procurement for AWS Customers
G2, the world’s largest and most trusted marketplace for B2B software and services, has announced the integration of its platform with Buy with AWS, a new feature available through AWS Marketplace. This enhancement aims to streamline the purchasing process for buyers seeking software solutions by linking G2’s extensive SaaS product listings directly to AWS Marketplace, a digital store that simplifies finding, buying, deploying, and managing software and services from AWS Partners.
A Seamless Procurement Experience for SaaS Buyers
The integration of Buy with AWS into G2 allows buyers to research software solutions on G2.com and purchase them directly through their AWS accounts. This streamlined process not only accelerates procurement but also consolidates post-purchase management. Buyers can take advantage of AWS Marketplace’s subscription management tools, centralized billing, and cost optimization features.
Hundreds of software vendors can now link their AWS Marketplace products to their profiles on G2, providing buyers with expanded purchasing options and greater flexibility. For businesses already using AWS, this integration simplifies procurement workflows and reduces administrative complexities, enabling faster adoption of the software they need.
Aligning with Buyer Preferences
According to G2’s 2024 Buyer Behavior Report, 33% of C-suite buyers prefer purchasing software through third-party platforms to expedite the process. By integrating Buy with AWS, G2 addresses this preference, offering an efficient and user-friendly buying experience.
“Buy with AWS puts that power in our customers’ hands and allows G2 to serve more users by providing efficient purchasing and procurement methods in the G2 marketplace,” said Sara Rossio, Chief Product Officer at G2. “This new capability aligns with G2’s commitment to delivering a seamless experience for software buyers to find the solutions they need, providing valuable connections between software vendors and their future customers.”
How It Works
- For Vendors: Software vendors on G2 can activate the Buy with AWS feature on their product profiles. This enables buyers to seamlessly transition from G2’s platform to AWS Marketplace for purchasing.
- For Buyers: Once a buyer selects a product with the Buy with AWS option, they are directed to AWS Marketplace. Here, they can use their AWS account to complete the purchase, launch pre-configured software with just a few clicks, and manage subscriptions through AWS’s billing and management tools.
This integration empowers buyers to quickly and confidently move from research to implementation, accelerating their digital transformation efforts.
Enhancing G2’s Role in Digital Transformation
G2’s partnership with AWS strengthens its position as a leader in the B2B software marketplace by delivering innovative solutions that simplify the buying process. By tapping into AWS Marketplace’s extensive catalog, G2 ensures its users have access to a robust selection of software solutions tailored to their needs.
“By leveraging AWS’s capabilities, we’re helping businesses of all sizes make smarter software decisions faster, transforming the way they discover and purchase technology,” added Rossio.
Customer Benefits and Future Impact
The integration highlights G2’s commitment to improving the software buying journey for its users. By combining its reputation for peer-reviewed insights with AWS Marketplace’s operational efficiencies, G2 is bridging the gap between discovery and procurement.
This partnership also expands opportunities for vendors, providing them with an additional channel to reach prospective buyers. As more companies seek personalized, efficient ways to manage their technology stack, the Buy with AWS integration positions G2 as a critical enabler of seamless software acquisition.
About G2
G2 is the world’s largest and most trusted marketplace for B2B software, used by over 100 million professionals annually, including employees at all Fortune 500 companies. With its foundation in authentic peer reviews, G2 empowers buyers to make informed decisions while helping software vendors build their reputation and grow their businesses. To learn more, visit G2.com and follow G2 on LinkedIn.
About AWS Marketplace
AWS Marketplace is a curated digital catalog that simplifies the software and services procurement process for AWS customers. By offering thousands of software listings from independent vendors, AWS Marketplace helps organizations find, test, buy, and deploy software tailored to their needs.
For more information about the Buy with AWS integration, visit the Buy with AWS page on G2.
