Birdzi Expands Access to Customer Intelligence Platform via Collaboration with Armeta Analytics

Birdzi Strengthens Access to Customer Intelligence Platform with Armeta Analytics Partnership

Birdzi, a leading customer intelligence and engagement ecosystem for the supermarket industry, today announced its integration with Armeta Analytics, a data engineering firm. This partnership simplifies workflows and reduces the technological burden for Birdzi’s retail customers.

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“This partnership underscores Birdzi’s commitment to making our technology more accessible and user-friendly, removing friction from the integration process and delivering swift value to our trusted customers,” said Shekar Raman, CEO and co-founder of Birdzi.

Armeta will facilitate a simplified onboarding process for Birdzi’s retail customers, enabling them to leverage the company’s advanced customer engagement tools and personalized marketing solutions, including the flagship VISPER Live platform. By automating data management and streamlining system upgrades, Armeta alleviates the technical challenges faced by retailers and grocers.

“Armeta’s scalable solutions ensure that as Birdzi’s customer base grows, our data infrastructure remains agile and adaptable to each retailer’s unique needs,” said Barry Lovalvo, Chief Technology Officer and founder of Armeta Analytics.

Through the partnership, Armeta handles all data ingestion, cleansing, and validation before the data enters the Birdzi platform, allowing retailers to access Birdzi’s personalization features quickly, without extensive technical involvement.

“Armeta plays a critical role in helping Birdzi’s retail customers efficiently integrate their data with our platform,” said Raman. “This partnership reinforces our commitment to enhancing accessibility, removing integration barriers, and delivering value faster to our customers.”

Birdzi will be showcasing their platform at Groceryshop, the premier event for grocery and CPG innovation, held in Las Vegas, NV, from October 7-9, 2024, at booth A234.

For more information about Birdzi’s partnerships and innovative grocery solutions, schedule a meeting with Shekar Raman at Groceryshop or visit birdzi.com.

About Birdzi
Birdzi was founded with a vision to create a “Smart, Personal, and Seamless” shopping experience, helping retailers and brands connect with shoppers at the right time and place with personalized messages. For more information, visit birdzi.com.

About Armeta
Founded in 1998, Armeta is committed to unlocking the value of data, offering powerful, dynamic, and modern data engineering solutions that drive innovation and growth for its clients.

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