Beyond Yoga® Debuts Club Beyond: A Weeklong Experiential and Retail Pop-Up in New York City
Beyond Yoga®, the premium body-inclusive active lifestyle brand, has launched Club Beyond, a weeklong experiential and retail pop-up in New York City. The initiative marks a significant step for the LA-based brand, aimed at expanding its customer base and deepening engagement with its existing fans, particularly in New York, which has grown into one of its largest markets.
“The pop-up is a chance to merge our brand with the energy of New York City,” said Beyond Yoga® CEO Nancy Green. “Club Beyond is more than just a shop, it’s a launchpad for inspiration and a space where we can connect with our loyal community, bringing to life an embodiment of our three brand pillars: mind, body, and connection.”
Running from October 11 to 16, 2024, at 31 East 17th Street, Club Beyond will offer an array of wellness experiences, including drop-in fitness classes, expert-led workshops, and exclusive brand activations. The pop-up will also house Beyond Yoga’s first retail location in Manhattan.
The event will feature a diverse lineup of special guests, including wellness entrepreneur Melissa Wood-Tepperberg, celebrity trainer Ngo Okafor, Marie Claire editor-in-chief Nikki Ogunnaike, mindfulness expert and author Case Kenny, and fitness influencers Denise and Katie Austin. Guests can enjoy up to three curated classes per day, covering a range of wellness practices like yoga, low-impact cardio, mindful workshops, and body sculpting.
Beyond fitness, the pop-up aims to provide a full mind-body experience, featuring a bun and braid bar, post-workout snacks, exclusive smoothies, and curated gift bags. Brand partners for the event include City Girls Who Walk, The Goods Mart, Lunge Run Club, Neeti Narula, Pvolve, Rise311, Sky Ting Yoga, and Soto Method.
Club Beyond will also showcase the largest retail selection of Beyond Yoga® apparel and accessories ever in New York City. Shoppers can explore the popular Spacedye collection, new seasonal colors, an outerwear line, and a lifestyle fleece collection for men and women. Customization services for select products will be available on-site.
For more details, visit Beyond Yoga’s NYC Pop-Up. To sign up for classes, visit Eventbrite.
For media images, visit Club Beyond Images.
About Beyond Yoga
Founded in 2005 and headquartered in Los Angeles, Beyond Yoga® is a body-inclusive active lifestyle brand rooted in the values of inclusivity and body positivity. Known for its luxuriously soft fabrics and versatile styles, the brand offers apparel suited for a wide range of activities. Sold in over 1,200 locations globally, Beyond Yoga® operates seven stores in California, Chicago, and Seattle. Beyond Yoga® is part of the Levi Strauss & Co. portfolio. For more information, visit Beyond Yoga.
