
AdvoCare® CEO Christina Helwig Recognized as a 2024 C-Suite Leader by Dallas Business Journal
AdvoCare International, LLC, a leading consumer packaged goods company specializing in health and wellness products, proudly announces that its CEO, Christina Helwig, has been named one of the 2024 C-Suite Leaders by the Dallas Business Journal. Helwig, who became AdvoCare’s first female CEO in its 31-year history, joins an esteemed group of executives recognized for their outstanding leadership, dedication to community enrichment, and transformative influence on North Texas’s business ecosystem.
The prestigious accolade celebrates individuals who exemplify excellence and innovation within their organizations and industries. Honorees were recognized during an exclusive awards ceremony on November 14 at the Thompson Dallas and featured in the Dallas Business Journal’s special C-Suite Leaders edition published on November 15.
A Trailblazing Visionary in Health and Wellness
Helwig’s leadership journey at AdvoCare spans over a decade, during which she has played a pivotal role in reshaping the company into a thriving omnichannel brand. Her appointment as CEO marks a significant milestone not only for the company but also for the North Texas business community.
Throughout her tenure, Helwig has implemented forward-thinking strategies that have driven remarkable business growth, expanded brand visibility, and strengthened relationships with consumers and partners. As AdvoCare’s Chief Marketing Officer before becoming CEO, she led the successful launch of several innovative wellness products, including:
- AdvoCare Harmony™ – A game-changing powdered kombucha blend that supports digestive health.
- GO MEs® Gummy Vitamins – Nutrient-packed gummies catering to various health and wellness needs.
- Blue Orbit™ – A supplement designed to improve eye health, enhance sleep quality, and support cognitive function.
Under her guidance, AdvoCare achieved a staggering 200% year-over-year increase in social media impressions and engagements from 2022 to 2023. This digital growth underscores her ability to connect with a broader audience while elevating the brand’s reputation and impact.
“Being named one of the 2024 C-Suite Leaders is a reflection of the collective efforts of the entire AdvoCare team,” said Helwig. “Our mission to make health and wellness accessible and meaningful for everyone continues to guide us as we innovate and grow. I’m honored to share this recognition with a dedicated team that makes a positive difference every day.”
Acknowledging Excellence in Leadership
The Dallas Business Journal’s C-Suite Leaders Awards highlight top executives in North Texas who demonstrate exceptional leadership, measurable achievements, and a strong commitment to driving positive change in their industries and communities. Recipients are evaluated based on their organizational success, contributions to industry advancement, and efforts to inspire innovation and collaboration.
By celebrating leaders like Helwig, the awards showcase the dynamic talent shaping the future of the North Texas business landscape while fostering a spirit of innovation and service.
About AdvoCare International, LLC
Since its founding in 1993, AdvoCare International, LLC, has been a trusted name in the health and wellness industry, delivering high-quality products designed to support energy, hydration, immunity, and gut health. As a leader in consumer packaged goods, AdvoCare has empowered millions of customers and athletes globally through its cutting-edge wellness solutions, including its flagship product, Spark®.
Helwig’s vision as CEO continues to strengthen AdvoCare’s position as a trusted partner in wellness, enhancing accessibility to products that improve lives while promoting a culture of health and vitality.
For more information about AdvoCare and its range of products, visit AdvoCare.com.
To explore the full list of Dallas Business Journal’s 2024 C-Suite Leaders, visit Dallas Business Journal.