Capri Sun Expands Its Iconic Lineup with the First Single-Serve Bottle in Over Two Decades
For the first time in more than 20 years, America’s favorite kids’ drink is now available in a resealable bottle. Capri Sun Bottles offer a convenient new way for fans of all ages to enjoy the same iconic taste on the go, reflecting the brand’s commitment to meeting the evolving needs of today’s families. This expansion marks a significant milestone for the brand, which has long been synonymous with its signature pouches. By introducing a new format, Capri Sun aims to provide more flexibility for parents and children alike while maintaining the same beloved flavors and high-quality ingredients that have made it a household name for decades.
A New Era for Capri Sun: Innovation Meets Convenience
Joining portfolio of products, the new bottles feature 12 ounces of juice – the equivalent of two pouches – and come in the brand’s most popular flavors: Fruit Punch, Pacific Cooler, and Strawberry Kiwi. These flavors have been fan favorites for years, and by offering them in a larger, resealable format, is addressing a long-standing consumer demand for a more substantial serving size.
Historically, iconic pouch has been a staple in lunchboxes, after-school snacks, and family outings. However, the brand recognized an opportunity to expand beyond its traditional packaging to better suit the needs of today’s fast-paced lifestyles. With consumers increasingly looking for convenient, portable beverage options, the introduction of Bottles is a natural evolution for the brand.
Meeting Consumer Demand and Expanding into New Retail Spaces
One of the primary motivations behind the launch of Bottles is the growing demand for larger, more convenient beverage options. Data shows that purchasing a beverage is the number one reason people visit convenience stores, yet until now has been largely absent from this retail space. With the introduction of the new bottle format, Capri Sun is making its way into convenience stores, providing parents and children with an easy, on-the-go solution for hydration.
The decision to expand into convenience stores is a strategic move that aligns with shifting consumer behaviors. More families are opting for quick, accessible meal and snack solutions, making convenience stores an increasingly important retail channel. By making Bottles available in these locations, the brand is ensuring that its products are more accessible than ever before.
Commitment to Quality and Natural Ingredients
Just like the classic Capri Sun pouches, the new bottles are made with all-natural ingredients and contain no artificial dyes or sweeteners. This commitment to quality remains a top priority for , as families continue to seek healthier beverage options for their children. By maintaining the same ingredient standards, the brand ensures that consumers can enjoy the new format with the same confidence and trust they’ve always had in products.
“Our goal is to meet our consumers where they are while delivering the taste and quality they love,” said Kristina Hannant, director of marketing at “ has always been a childhood favorite, and the launch of Capri Sun Bottles underscores our commitment to innovation by introducing a new format that meets the evolving needs of today’s families on the go.”
Responding to Consumer Feedback
For years, Capri Sun fans have called for a larger serving size to enjoy even more of their favorite drink. Between 2020 and 2023, a staggering 76 percent of suggestions received by the Capri Sun call center were about fans wanting a bigger product size. This overwhelming demand highlights the strong emotional connection consumers have with the brand and their desire for more options that fit their needs.
Capri Sun has been attentive to consumer feedback, and this launch is a direct response to the requests from loyal fans. Building on the momentum of last year’s successful introduction of Capri Sun Multi-Serve jugs, which marked the brand’s first major innovation in over a decade, the new single-serve bottles are another step in Capri Sun’s ongoing commitment to evolving with its customers. By expanding its portfolio with new formats and entering new retail categories, Capri Sun is ensuring that its trusted flavors are available for more occasions and to a broader audience.
The Future of Capri Sun: A Brand That Evolves with Its Consumers
As the beverage industry continues to evolve, brands must stay ahead of consumer trends and preferences. Capri Sun has demonstrated its ability to do just that by introducing new formats that complement its classic pouch while addressing modern consumer needs. The launch of Capri Sun Bottles is just one example of how the brand is innovating to remain relevant in an ever-changing marketplace.
Beyond expanding into new formats, Capri Sun is also focusing on sustainability and responsible sourcing. With increasing consumer awareness of environmental impact, the brand has been exploring ways to reduce waste and improve packaging materials. While the classic pouch remains a beloved staple, the introduction of resealable bottles provides a reusable option for families looking to reduce single-use waste while still enjoying their favorite beverage.
A Winning Combination of Nostalgia and Modern Convenience
For many, Capri Sun is more than just a drink – it’s a nostalgic reminder of childhood. Parents who grew up enjoying Capri Sun pouches are now introducing the brand to their own children, creating a multi-generational love for the product. By offering a new bottle format, Capri Sun is bridging the gap between nostalgia and modern convenience, making it easier than ever for families to enjoy their favorite flavors wherever life takes them.
As Capri Sun Bottles roll out nationwide, consumers can find them at convenience stores and grocery retailers. This new format provides more choices for families while maintaining the same great taste and commitment to quality that have defined Capri Sun for decades. Whether enjoyed at home, on the road, or during a busy day out, Capri Sun Bottles offer a refreshing way to experience the brand’s signature flavors in a convenient, portable design.
