Mini Melts and 7-Eleven Unveil Exciting New Flavor Inspired by Iconic Slurpee Drink
Mini Melts USA, a leader in premium beaded ice cream, is joining forces with 7-Eleven, Inc. to introduce an exciting new flavor inspired by the beloved Blue Raspberry Slurpee® drink. This collaboration brings together two iconic brands to create a unique frozen treat that captures the nostalgia of the classic Slurpee while offering consumers a fresh and fun way to enjoy their favorite flavors. The new Mini Melts Slurpee Blue Raz, featuring the signature beaded texture of Mini Melts ice cream, is set to hit shelves in early summer 2025—just in time for peak ice cream and Slurpee season. Consumers can find this innovative product at participating 7-Eleven®, Speedway®, and Stripes® locations nationwide.
The launch of Mini Melts Slurpee Blue Raz represents more than just a new product; it embodies the ongoing innovation within the frozen treats category, where brands continually push boundaries to enhance consumer experiences. The refreshing, fruity flavor and beaded texture of this ice cream are designed to be an instant hit among customers looking for an exciting twist on their usual frozen snack choices.
A Collaboration Rooted in Innovation and Nostalgia
For decades, 7-Eleven’s Slurpee drinks have been an integral part of pop culture, evoking a sense of nostalgia for generations of fans who have grown up with the brand’s signature frozen beverages. The bright blue hue and sweet, tangy taste of Blue Raspberry Slurpee have remained one of the most popular flavors, making it the perfect choice for this collaboration with Mini Melts. By transforming this beloved flavor into a premium beaded ice cream, Mini Melts and 7-Eleven aim to create a multi-textural experience that merges creamy indulgence with icy refreshment.
Dan Kilcoyne, president and CEO of Mini Melts, expressed his excitement about the partnership:
“As we continue to grow our presence in convenience and retail, this collaboration with 7-Eleven perfectly embodies our mission to deliver ‘spoonfuls of fun’ with every bite by crafting experiences that go beyond just product. The Mini Melts Slurpee Blue Raz flavor brings together two iconic brands in a way that’s exciting for both our fans and 7-Eleven customers.”
7-Eleven is known for pushing boundaries when it comes to Slurpee flavors, often experimenting with bold and unexpected combinations that keep fans coming back for more. Jasmeet Chawla, senior vice president of merchandising at 7-Eleven (Center of Store and Services), emphasized the significance of this new product:
“At 7-Eleven, we’re all about thinking outside of the box with our Slurpee drink flavors and products, mixing up bold and unexpected combos that keep our fans coming back for their next brain-freezing adventure. The new Mini Melts Slurpee Blue Raz helps us craft an unforgettable treat that fuses the icy refreshment of the Slurpee drink with the fun, creamy indulgence of beaded ice cream.”
What Makes Mini Melts Unique?
Mini Melts has set itself apart in the ice cream industry by offering a premium beaded ice cream experience that is both fun and delicious. Unlike traditional ice cream, Mini Melts is made using a proprietary flash-freezing process that locks in flavor and texture at extremely low temperatures. With 14% butterfat content, Mini Melts delivers a rich, creamy taste that ice cream lovers crave, while the beaded form adds an element of novelty and excitement to each bite.
One of the factors contributing to Mini Melts’ rapid growth is its diverse distribution network. The brand utilizes automated kiosks, grab-and-go freezers, and custom serving carts and huts, all equipped with -40°F cryogenic freezers to maintain optimal texture and flavor. This technology ensures that every serving of Mini Melts delivers a consistent, melt-in-your-mouth experience.
Mini Melts’ current lineup of flavors includes fan favorites like Cotton Candy, Cookies & Cream, and the non-dairy Rainbow Ice, which has been a hit among those looking for a dairy-free option. With the introduction of Mini Melts Slurpee Blue Raz, the company is expanding its portfolio to include a flavor that taps into the strong brand recognition and customer loyalty associated with Slurpee drinks.
The Growing Market for Frozen Novelty Treats
The frozen dessert market has seen significant innovation in recent years, with brands exploring new textures, flavors, and formats to cater to evolving consumer preferences. Mini Melts’ expansion into convenience store chains like 7-Eleven reflects a broader trend where consumers seek quick, on-the-go indulgences without compromising on quality or taste. As more people look for fun and unique snacking experiences, products like Mini Melts Slurpee Blue Raz are poised to meet demand.
Moreover, seasonal trends play a crucial role in the success of frozen novelty treats. With the launch strategically planned for early summer 2025, Mini Melts and 7-Eleven are tapping into peak demand for cool and refreshing treats. The timing aligns perfectly with increased foot traffic at convenience stores, as customers seek ways to beat the heat with icy, flavorful snacks.
What to Expect at 7-Eleven Locations
Consumers visiting participating 7-Eleven, Speedway, and Stripes locations can look forward to seeing Mini Melts Slurpee Blue Raz featured prominently in-store. The product will be available in Mini Melts’ signature beaded format, making it easy to enjoy whether customers are grabbing a quick snack on the go or looking for a sweet treat to pair with their favorite Slurpee drink.
To celebrate the launch, 7-Eleven may introduce promotional offers and marketing campaigns to engage fans. Customers can stay tuned for potential giveaways, limited-time deals, and exclusive offers through the 7Rewards loyalty program. By leveraging its digital presence and in-store promotions, 7-Eleven aims to generate excitement and encourage customers to try this brand-new collaboration.
