Particular Audience Unveils Its Largest AI-Powered Product Release, Strengthening Leadership in Retail Media, Search & Personalization
Particular Audience AI has officially launched the third phase of its cutting-edge Retail Media platform, now available to existing clients on DiscoveryOS. This latest release is the most ambitious to date, delivering a suite of advanced features designed to revolutionize ad placement accuracy, streamline campaign management, and introduce groundbreaking first-to-market targeting capabilities. Offered as a fully integrated, end-to-end platform or as modular solutions for interoperability within existing Retail Media technology stacks, this release cements Particular Audience’s leadership in driven personalized eCommerce.
The Future of Retail Media: AI-Driven Personalization
The era of keyword-based retail media is rapidly coming to an end. The future lies in personalization that predicts customer intent before they even search for a product.
“In three years, manual targeting in Retail Media will be obsolete, just as Meta’s Advantage+ and Google’s PMAX have replaced outdated manual workflows,” said James Taylor, Founder & CEO of Particular Audience. “We’ve been at the forefront of this transformation since 2020, with years of dedicated R&D shaping the future ofdriven eCommerce.”
Traditional retail media platforms rely on legacy systems that lack true multi-modal personalization. Particular Audience’s advanced predicts intent in real time, rather than relying solely on keyword targeting.
Platforms still dependent on keyword targeting miss up to 80% of potential revenue—especially from shoppers who don’t use search,” said Imon Hoque, CTO at Particular Audience. “We built the market’s only first retail media platform that understands what shoppers want beyond just keywords.
Following the immense success of Adaptive Transformer Search, Particular Audience has now launched its most extensive product update yet.
Key Features of the Launch
Advanced Automation
- AI-Powered Sponsored Search – Now out of beta, this feature automates sponsored placements across 99% of search results, eliminating manual keyword bidding and boosting click-through and conversion rates.
- Fixed Tenancy Scheduler – Retailers can now offer premium, fixed-tenancy ad placements with zero manual effort.
- Dynamic Collections – driven, filter-based collections that automatically adjust in real time as product catalogs change.
Next-Generation Display Advertising
- Accessibility-Ready Banners – Designed to meet the European Accessibility Act 2025 compliance standards, ensuring retailers and advertisers maintain legal compliance while delivering inclusive advertising experiences.
- Enhanced Creative Control – Retailers can now configure over 30 customizable fields across five component types to support cross-format HTML5 creative.
- Video & Rich Media Ads – Engaging ad formats incorporating video, interactive elements, and product carousels to enhance shopper engagement.
- Creative & Asset Management Studio – A fully integrated suite that enables advertisers to manage and optimize creative assets seamlessly.
Data-Driven Ad Operations
- Approval Workflows & Notification Centre – A streamlined approval system providing retailers and brands with complete control over ad approvals with real-time updates.
- Zero PII Customer Data Tools:
- DiscoveryOS Segment Builder – Enables retailers to create high-performing audience segments without relying on a third-party Customer Data Platform (CDP).
- Open CDP Integration – Allows seamless, privacy-compliant targeting without the need for Personally Identifiable Information (PII) or clean rooms.
- Segment Assignment – Retailers can assign supplier-limited audience segments for exclusive use.
- New Cost Model: CPA (Cost per Acquisition) – In addition to existing CPM and CPC models, CPA provides advertisers with more performance-driven pricing options.
“This is a massive expansion of DiscoveryOS,” said James Taylor. Particular Audience isn’t just another retail media platform—it’s an company at its core. Every ad and recommendation should be hyper-personalized in real time. That’s what we’re delivering.”
Retailers benefit from increased revenue with less manual work, while brands enjoy superior engagement and ad performance.
These aren’t just small optimizations,” said Beth Smith, Head of Customer Success. “By replacing legacy keyword-first models with Adaptive Transformer Search, we’ve seen sponsored product fill rates more than double within the first week of implementation.
Gaining a Competitive Edge
Retail Media is evolving, and Particular Audience is leading this transformation. By leveraging driven automation, retailers can now maximize ad revenue beyond traditional limits,while brands gain unparalleled targeting precision. This launch signifies a pivotal shift in retail media from outdated manual processes to intelligent automation.
With this release, Particular Audience has removed friction, enhanced performance, and equipped its customers with tools that drive significant revenue growth. The future of eCommerce belongs to retailers who adopt first strategies now.
The European Accessibility Act & Retail Media Compliance
Accessibility is a crucial aspect of modern retail.With 87 million people in the European Union living with disabilities, ensuring digital inclusivity is both a legal and ethical imperative. The European Accessibility Act (EAA) mandates compliance by June 28, 2025, with financial penalties for non-compliance.
Retailers who proactively integrate accessibility into their platforms will benefit from:
- Improved SEO and overall user experience
- Increased engagement from underserved audiences
- A stronger brand reputation and regulatory compliance
Particular Audience’s accessibility-ready banners ensure that all retailers and advertisers remain ahead of regulatory changes, reducing compliance risks while improving digital inclusivity.
What’s Next? Upcoming Features & Innovations
Looking ahead, Particular Audience has ambitious plans to further enhance it driven retail media solutions. Upcoming releases include:
- Sentence Embedding UI for Adaptive Transformer Search (ATS) – Providing non-technical users with intuitive AI search model tuning.
- Search Model A/B Testing – Enabling retailers to configure and test different search models effortlessly.
- Bidless Campaign Automation – Expanding -powered ‘bidless’ campaigns for optimized ad placements and improved ROI.
- Promotion Hub – A centralized platform allowing retailers to manage organic, owned, and sponsored product discovery within a single driven decision engine.
- Open Web Demand Integrations – Connecting retail media with external demand sources to unlock new revenue opportunities.
