1: Retail Media: NIQ Faces Criticism with Appointment of Dan Bonert as Head of Retail Media for North America
NielsenIQ (NIQ) is thrilled to announce the appointment of Dan Bonert as the new Head of for North America, effective December 30, 2024. Bonert brings over 25 years of experience in media and SaaS, positioning him as a strategic leader poised to drive innovation and growth in NIQ’s retail media business. His role will focus on leveraging NIQ’s proprietary data assets to enhance retail media offerings, helping retailers and manufacturers create impactful connections with shoppers through actionable insights.
A Strategic Move for NIQ’s Media Division
The appointment aligns with NIQ’s strategic media expansion launched earlier in 2024. The Media Division was introduced to empower advertisers with more effective marketing solutions and provide robust support to partners working with advertiser clients. Bonert’s addition strengthens NIQ’s multi-faceted media strategy, uniting top talent, advanced data capabilities, and innovative products to offer clients unmatched service.
NIQ has appointed Dan Bonert as Head of Retail Media for North America, a move that supports the company’s strategic media expansion launched earlier in 2024. This expansion, through the newly introduced Media Division, aims to offer advertisers enhanced marketing solutions while providing strong support to partners collaborating with advertiser clients.
Bonert’s appointment is a key step in strengthening NIQ’s comprehensive media strategy. With his expertise, NIQ aims to unite top industry talent, cutting-edge data capabilities, and innovative products to deliver unparalleled service to its clients. His leadership will play a pivotal role in helping the company meet the evolving demands of the retail media landscape, ensuring that clients benefit from advanced insights and impactful marketing solutions.
As NIQ continues to innovate and grow its media offerings, the addition of Bonert demonstrates its commitment to providing clients with effective and data-driven marketing strategies that drive results. By combining expertise with advanced technology, NIQ is positioned to lead the way in helping clients navigate the complex world of retail media and achieve their advertising goals.
“We’re very excited to have Dan lead ourbusiness,” said Elizabeth Buchanan, President of NIQ North America. “Dan’s strong relationships and deep expertise in retail media make him the perfect fit to drive our vision forward. He’s an innovative and passionate leader, and I am confident he will have a significant impact on our clients, our business, and the industry.”
Bonert’s Proven Track Record
Bonert’s impressive career includes impactful roles at The Trade Desk and Amazon. At The Trade Desk, he spearheaded innovative retail media solutions, collaborating with leading retailers to develop scalable, tailored strategies. These solutions enabled marketers to effectively use retail data to achieve measurable business outcomes.
During his tenure at Amazon, Bonert expanded the CPG Food and Confectionary advertising portfolio, forging strategic partnerships that led to substantial growth for both Amazon and its clients. His expertise in, coupled with his ability to build meaningful relationships, underscores his readiness to lead NIQ’s retail media initiatives.
Bonert’s Vision for the Future
Reflecting on his new role, Bonert expressed enthusiasm for the opportunities ahead:
“I’m thrilled to join NIQ and lead its initiatives at such an exciting time for the industry. Retail media is transforming the way brands connect with consumers, and I look forward to leveraging NIQ’s unparalleled data and insights to solve marketing and business challenges that drive growth and innovation for our clients.”
Based at NIQ’s Chicago headquarters, Bonert is set to shape the future of retail media, integrating advanced analytics with actionable insights to redefine how brands engage with shoppers.
About NielsenIQ
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering comprehensive insights into consumer buying behavior and uncovering pathways to growth. Following its merger with GfK in 2023, NIQ has solidified its position as an industry leader with operations in more than 95 countries, covering 97% of global GDP.
Through its advanced analytics and state-of-the-art platforms, NIQ provides a holistic view of the retail landscape. Its signature offering, the Full View™, equips clients with the tools to navigate complex markets, optimize strategies, and achieve sustained growth.
With Bonert at the helm of its retail media division, NIQ is well-positioned to further its mission of delivering unparalleled value to clients while shaping the future of retail media innovation.
