Redslim and Kantar Collaborate to Enhance Data Utilization in CPG and Retail Industries
Redslim, renowned for its expertise in optimizing data utilization, has announced a strategic partnership with Kantar’s behavioral research division, Worldpanel. This collaboration aims to integrate Kantar’s WorldpanelPlus insights with Redslim SPRINT, a business intelligence front-end designed for streamlined consumption of diverse datasets. This integration will provide businesses with accessible consumer data and actionable insights.
Kantar’s WorldpanelPlus service offers comprehensive shopper insights that span all consumer journeys, channels, and industries, both online and offline. Redslim plays a pivotal role in managing critical market measurement data from various sources, transforming and integrating them into readily usable datasets.
WorldpanelPlus users will leverage Redslim SPRINT, an intuitive online interface that facilitates quick comprehension of business performance and its drivers through interactive dashboards. This capability empowers analysts to extract valuable consumer insights from complex datasets effortlessly. Manufacturers and retailers can efficiently navigate and analyze business performance, promptly adapting to market dynamics and consumer preferences.
Marta Battiston, Chief Strategy Officer at Redslim, emphasized the client-centric approach of the collaboration: “The partnership with Kantar has been deeply focused on delivering value from the outset. Our teams have worked closely, ensuring that WorldpanelPlus data is effectively integrated into Redslim SPRINT, marking a significant milestone for our platform.”
Russell Sylvester, Business Unit Director at Kantar, highlighted the strategic advantage of Redslim’s data management and visualization expertise: “Redslim’s capabilities will enable our clients to derive critical insights swiftly, facilitating faster and more informed decision-making processes that drive business success.”
About Kantar:
Kantar is a global leader in marketing data and analytics, offering comprehensive insights into consumer behavior across over 90 markets worldwide. Leveraging deep expertise, extensive data resources, and innovative analytics, Kantar helps clients understand consumer dynamics and fuel business growth.
About Redslim:
Redslim specializes in streamlining data management for teams grappling with fragmented datasets essential for strategic decision-making. With expertise in data engineering, harmonization, and business intelligence, Redslim manages data from over 50 agencies across 55 countries. Their technology-driven solutions optimize data utilization for more than 30 global organizations, continually evolving to meet evolving client and data partner needs after a decade of active operation.
